LENZING, Austria, Might 7, 2019 /PRNewswire/ — One 12 months in the past, Lenzing launched the all-new TENCEL™ model in Paris, and what a 12 months it has been for the model. Via its unwavering dedication to innovation, high quality and sustainability, Lenzing has made nice progress in direction of establishing our new B2Me technique, which has helped to reinforce relationships with clients, manufacturers and retailers, and have interaction extra carefully with a rising base of impassioned acutely aware shoppers.
Constructing on the success in 2018, Lenzing will proceed to strengthen the TENCEL™ model, by leveraging and rising client engagement and its co-branding portfolio. In January, Lenzing supported the “Make it Feel Right” marketing campaign – an necessary consciousness initiative for sustainable style. It additionally partnered with organizations for environmental preservation and assist the Earth Day this 12 months. To drive higher trade presence Lenzing opened a bespoke TENCEL™ Studio in Singapore along with collaborating with trade manufacturers throughout style, dwelling textile and sportswear.
“Last year was a special year for the TENCEL™ brand, and with widespread support from our partners and customers, we are proud to see the brand evolve in such a positive way. In 2019, we will strive to further collaborate and develop valuable relationships with our partners. Our products offer unparalleled sustainability and comfort, and continuing to provide these valuable features to our customers is a core focus of our brand this year,” stated Robert van de Kerkhof, Chief Business Officer, Lenzing Group.
Here is an outline of the most recent TENCEL™ brand stories:
TENCEL™ Helps All-New “Make it Feel Right” Marketing campaign To Drive Better Eco-Fibers Consciousness
Launched in January, the “Make it Feel Right” marketing campaign seeks to empower shoppers to make extra knowledgeable selections in regards to the clothes they buy, take care of and get rid of. Worldwide organizations, manufacturers and thought leaders from the trade have develop into supporters of the motion, spreading its message throughout world channels. The marketing campaign is already having an affect and guarantees to outreach to extra folks all year long.
Bespoke TENCEL™ Studio Opens At Design Orchard In Singapore
Lenzing has partnered with the Textile and Vogue Federation Singapore to launch the “Cocoon Space” throughout the revolutionary new hub for native style designers – Design Orchard. The realm comprise of a TENCEL™ material library and TENCEL™ studio which can elevate consciousness about sustainable style design for the Singaporean style group.
AKEMI and TENCEL™ Announce Daring And Progressive Collaboration Paving The Method For The Way forward for Bedding
AKEMI has launched a brand new collaboration with TENCEL™, showcased at a particular premiere in Malaysia in April. TENCEL™ goals to ship unparalleled consolation, look and moisture administration to AKEMI’s prime quality bedding. AKEMI claims it has lengthy been impressed by TENCEL™’s popularity for offering trade’s finest renewable fibers and its standing throughout the sustainable fiber motion along with superior high quality, consolation and sturdiness made TENCEL™ a pure alternative for AKEMI.
Lenzing and Solvay Unveils Eco-Collaboration For New Sustainable Material
Solvay and Lenzing are partnering to create revolutionary new materials derived from the very best of each firm’s choices. The brand new material has been created by layering TENCEL™ Energetic branded lyocell fibers with Solvay’s pioneering AMNI SOUL ECO® Fiber, which contains a cloth that work collectively to reinforce one another’s’ advantages, creating a cloth with unmatched thermal and moisture regulation, consolation and hygiene.
TENCEL™ Revealed Collaboration With Famend Designer Giray Sepin At Istanbul Mercedes Benz Vogue Week
Giray Sepin‘s Fall Winter 2019 providing in collaboration with TENCEL™ was unveiled on the Mercedes Benz Vogue Week Istanbul, delivering the model’s signature type with a deal with eco-fashion. The gathering reimagines utilitarian clothes in daring colorways with a powerful consideration to element.
TENCEL™ Enriches Houses And Interiors Choices, Bringing REFIBRA™ To Heimtexil And Collaborating With Luxurious Residence Model Whinny In China
TENCEL™ has begun venturing into the house & inside fiber growth by bringing REFIBRA™ know-how to Heimtexil and awarding their one of many first China premium model partnership to luxurious dwelling textile model Whinny. These developments addressed the trade’s want for additional transparency and rising demand for sustainable merchandise.
Why reDEW8 Does What It Does For Denim
TENCEL™ spoke to reDEW8 co-owner Peter Lantz in regards to the model’s mission to fight disposable, unsustainable style, and problem the fast-fashion tradition. Peter discusses how he’s utilizing this collaboration with TENCEL™ model to inspire others to reduce the detrimental affect of style on the surroundings, encouraging consumers to think about surroundings preservation and rethink the standard of fast-fashion clothes and push for extra trade transparency.
Why Ladies Are Going Boyish When It Comes To Denims?
Boyish Denims’ Artistic Director Jordan Nodarse chatted with TENCEL™ crew to debate Boyish Denims’ origin story, newest and future tasks, product idea, sustainability, present traits, and Jordan’s personal denim journey, and most significantly, why they selected to make use of TENCEL™ branded fibers to provide their denims.
TENCEL™ Launches Eco-Campaigns In Honor Of Earth Month 2019 in US And Taiwan
As a part of Lenzing’s world environmental technique, the corporate launched campaigns in key markets as part of Earth Month this 12 months. TENCEL™ collaborated with US-based NGO One Tree Planted on a brand new marketing campaign entitled “From Trees, For Trees” via donating bushes. It additionally launched its first inexperienced initiative “Green Taiwan, Green Earth” in Taiwan by partnering with Blue Magpie Tea, make the most of know-how and contractual farming system to guard native tea farms.
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