Meet Dejbox, a French meals supply startup that tries to keep away from busy cities to be able to accommodate individuals who really want a brand new lunch choice. The corporate is a meals supply startup that designs its personal meals, works with different firms to cook dinner them, promote them and ship them.
“Corporate headquarters are more and more often far from city centers. But what about lunch options for those areas?” co-founder and co-CEO Vincent Dupied informed me.
Answering this query creates logistical challenges greater than the rest. It’s onerous to cowl vast areas which are unfold out throughout busy cities, resembling Paris, Lille and Lyon. And Dejbox has made some radical selections that set them aside from well-known firms, resembling Deliveroo, Uber Eats and even Frichti.
Every supply individual drives a truck with 100 to 150 meals. This manner, they’ll ship a number of places of work throughout one run. It signifies that prospects can’t simply order one thing and get it 30 minutes later.
They should full their order earlier than 10:30am or 11am to get it for lunch time. And naturally, you may also order a number of days prematurely in case you don’t wish to take into consideration lunch for the remainder of the week.
In the case of gross sales, Dejbox tries to identify probably the most promising firms to pitch them the service. After that, a number of workers often order from Dejbox day-after-day. It signifies that supply individuals carry a number of meals and depart them within the kitchen or on the reception desk.
“Our delivery persons are a bit like mail carriers, they have the same itinerary every day and their own clients,” Dupied mentioned.
That’s why Dejbox desires to empower its supply workers as a lot as doable. They’re all full-time workers and so they get month-to-month stories telling them how a lot income they’ve generated for the corporate.
This mixture of low buyer acquisition value, low unit economics and excessive lifetime worth has been working nicely. Partech first noticed them on the finish of 2015 and invested a tiny $560,000 seed spherical (€500,000). Dejbox was solely delivering 80 meals per day within the Lille space again then.
The startup rapidly expanded to Paris and Lyon with the very same deal with company headquarters in boring areas. In March 2017, Dejbox raised a $2.three million Sequence A spherical (€2 million) from Partech and Leap Ventures. The corporate launched in Bordeaux a number of months later.
And the corporate is sort of clear in the case of metrics. In the course of the first ~18 months, the startup generated $1.Four million in income, $4.5 million in 2017 and $11.three million in 2018 (€1.2 million, €Four million and €10 million respectively).
This 12 months, the corporate plans to generate $22.5 million in income (€20 million) and open two new cities — Nantes and Grenoble. Dejbox now delivers 10,000 individuals day-after-day.