TXT: Ok-pop’s subsequent ‘idol’ sensation?

K-pop group TXT

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Massive Hit Leisure

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TXT are solely the second idol group to return from the company that launched BTS in 2013

I used to be advised that the following huge factor in Ok-pop had been nervous backstage earlier than the showcase of their first studio album.

No surprise. These youngsters could really feel that they’ve lots to reside as much as.

Tomorrow X Collectively, also called TXT, have been billed because the little brother to the worldwide sensation BTS. They’re solely the second idol group to return from the company Massive Hit Leisure which launched BTS again in 2013.

So, as you possibly can think about, expectations are excessive – and so they realize it.

The group’s chief, 18-year-old Soobin, advised the gathered press, “BTS and Big Hit have given us very large wings and I think it is our job to soar on these wings. Our job is to make these wings strong, and become a group that BTS can be proud of.”

Their debut in March was a promising begin. The Dream Chapter: Star launched at No. 140 on the Billboard 200 in the USA, making it the highest-charting debut album by an all-male Ok-pop group. However now it is time for his or her first studio album launch.

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TXT member Huening Kai is Korean-American

I felt the nerves confirmed a little bit as they had been launched one after the other for pictures. Soobin, Yeonjun, Beomgyu, Taehyun and Korean-American Huening Kai needed to pull a pose for the cameras alone on stage.

However put them collectively and wow they’re dynamic – simply as you’ll anticipate from a Ok-pop group. The strikes had been slick, punctuated and mesmerising as they carried out Run Away on stage for the primary time.

The accompanying cinematic video tells a narrative of youngsters dreaming about working away from college. They discover a secret door underneath a swimming pool right into a magical world. Their very own particular place.

Their lyrics deal with the feelings of being a young person as 17-year-old Taehyun stated: “We have these bursts of emotions and want to share how we feel. These are stories that a lot of people can relate to.”

They dream of being rookies of the yr, and have even coined the time period “rookies you can count on”. However this business is robustly wholesome and dozens of proficient Ok-pop acts have debuted in 2019.

Many goal to talk to a troubled youth and most supply to take them by the hand and transport them into the magical world of Ok-pop the place followers are inspired to lose themselves and dream.

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Massive Hit Leisure

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Beomgyu is the youngest member of TXT

So do TXT stand out from the gang?

Mimyo, chief editor of Idology, feels they’ve a bit extra work to do.

“TXT for now don’t stand out much in terms of skill but what to note is their production is good.”

However he does suppose that they stand other than huge brother BTS.

“Ever since TXT debuted, it was very clear that they had been a really totally different group than BTS. Aside from the truth that they each got here from the identical leisure firm, I really feel like there are virtually no similarities.

“The core features of a Ok-pop idol group are this younger, handsome superb and the thought of getting into into fantastical worlds. However BTS was totally different from mainstream Ok-pop on the time of their launch. Their narrative was based mostly on actuality, tales of ache and struggling, and members speaking about their very own life tales. These had been used of their music.

“Compare that to TXT which is a much more simple, good-looking group that you could lightly consume.”

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BTS are worldwide superstars

In an interview with Time journal, the founding father of Massive Hit Leisure, Bang Si-hyuk, put the success of BTS right down to their sincerity. I used to be struck by it myself at a BTS press convention earlier this yr. I had not anticipated this reply from chief RM when he was requested in regards to the pressures of the business.

“The pressure is always there. Sometimes I feel scared of the spotlights and the audience. Sometimes I even feel like I want to run away… I cannot say I have completely overcome the fear, but now I have learned how to live with that. I am finding my balance between the precious support from the fans and the burden and weight,” he stated.

BTS have put their hearts and souls on show at a time when many are questioning the strain of the Ok-pop highlight. They allowed a dialog about psychological well being when others remained silent on the toll this intensely aggressive leisure business takes on younger performers.

Promising stars are sometimes put by way of gruelling coaching schedules and plenty of have strict controls over their non-public lives together with bans on courting.

Social media will be Ok-pop’s finest good friend. Some have even in contrast components of the large leisure firms to IT corporations as a result of they spend a lot time managing on-line media accounts, new releases and fan pages.

Nevertheless it can be poisonous for stars. Final week, singer and actress Sulli took her personal life after years of coping with malicious on-line feedback.

After all, it was BTS’ alternative to debate their lives. There is no such thing as a purpose the mantle needs to be handed to their little brother.

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TXT have already hit the Billboard 200 within the US

TXT do sing in regards to the tough transition to adolescence, however the emotional rollercoaster of being a teen which was on show within the music video was lacking from the press convention.

As an alternative they maintained the brighter, extra bubbly persona of a pop band.

The youngest member, Beomgyu, advised me once I requested him a query in regards to the strain of being continually on show: “There is pressure, but it also gives us driving force to prepare harder. And I think it allowed us to bring a well-made album to fans.”

They’re younger and so they have time to develop a persona with the press, and their most vital skilled relationship proper now could be with their followers.

Like each profitable Ok-pop group, they’ve give their fandom universe a reputation – which was chosen by the followers themselves. It is MOA which stands for “Moments of Always-ness”. Inside months of beginning a Twitter account that they had greater than 2.5 million followers.

Ok-pop’s success lies in its capability to attach followers with their idols by way of social media, and to make them really feel a part of their idol’s lives.

And this fanbase is rising. The federal government-affiliated Korea Basis predicts that the quantity of people that eat Korean music, movie and TV will attain 100 million by subsequent yr.

The market is on the market. So with regards to changing into “K-pop’s next big thing”, it isn’t about residing as much as the expectation of BTS and even Massive Hit Leisure.

TXT’s principal objective will probably be to reside as much as the expectation of their followers.

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Media captionBTS open up about their “struggles and tears” at press convention in Seoul

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Laura Bicker

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