Among the many suite of music and enterprise titles that Sean “Diddy” Combs has occupied since founding Dangerous Boy Information in 1993, he’s maintained a associated gig as a consummate impresario and occasion host. From 1998 to 2009, his annual 4th of July White Celebration was the stuff of Hamptons (after which St. Tropez, after which Beverly Hills) delusion: an impeccably noticed gown code and an aptly fin de siècle visitor record. That’s to say nothing of his birthday events, just like the 1998 Black and White Ball or the 2009 one, the place the Truman Capote comparisons flowed freely.
The White Celebration might have been relegated to the province of oral histories and moodboards, however Combs has by no means strayed from these instincts for celebratory spectacle. On Saturday evening, he held his 50th birthday at his Beverly Hills mansion within the firm of a variety of music, leisure, and enterprise company, together with Beyoncé, Jay-Z, Kanye West, Kim Kardashian, Leonardo DiCaprio, Pharrell, Jimmy Iovine, Naomi Osaka, Cardi B, Offset, Lizzo, Janelle Monáe, Nelly, Kate Beckinsale, Snoop Dogg, Reed Hastings, Queen Latifah, Publish Malone, Regina King, Lauren London, Jaden Smith, and Jack Dorsey. They’d been invited by Naomi Campbell, additionally in attendance, or at the very least the sound of her. The invitation was set to a voiceover through which she proclaimed “there ain’t no party like a Diddy party” and laid three groundrules: dance or don’t come, black tie means black tie, venture “good vibrations.” Jay-Z, West, Kardashian, and extra sat for Carlos Araujo’s Vainness Truthful portrait studio. Together with Combs’ kids, Usher and Lil’ Kim took the stage to boost a glass to the host.