Fun

2019 Yr in Assessment: Double the Merchandise, Double the Enjoyable


2019 Year in Review - Double the Products, Double the Fun

TL;DR – We launched two new merchandise this yr (SpinupWP and WP Offload SES), kicked off a brand new chapter for WP Migrate DB Professional, made huge enhancements to WP Offload Media, and made vital progress cleansing up our websites. We’re nonetheless 9 individuals and the corporate is in nice form financially. We’re going to step up our advertising sport in 2020.

This might be my sixth yr in assessment put up since I began writing them (2014, 2015, 2016, 2017, 2018).

WP Migrate DB Professional

It sort of sucks to report that we haven’t shipped one main launch of WP Migrate DB Pro in 2019. We had hoped to chunk up the huge 2.0 project and get a few main releases shipped, but it surely simply wasn’t doable. There have been simply too many dependencies and we needed to throw out the entire frontend code. Pete wrote in regards to the challenges replacing all of WP Migrate DB Pro’s jQuery with React. Pete has performed a superb job persevering within the face of inauspicious work.

The excellent news is that we shipped 6 minor releases in 2019 and might be transport the primary beta of WP Migrate DB 2.zero this month. Will probably be an enormous aid to lastly ship and we’re excited to listen to what individuals consider the brand new UI. I feel Lewis did an unbelievable job on the design, however what actually issues is what prospects assume.

There’s nonetheless a lot of work to do on 2.zero earlier than launching it out of beta, however we’ll get there in 2020 and hopefully ship a 2.1 main launch with some new options as nicely. We’ll be including one other developer to the WP Migrate DB Professional crew to assist make that occur.

Get on the WP Migrate DB Pro email list for updates on this.

I’m thrilled to say we shipped three main releases of WP Offload Media this yr. Jonesy did a superb job planning the releases and combating scope creep.

We added support for Google Cloud Storage, moved offloading to the background and improved performance, and supported the significant media changes in WordPress 5.3.

One factor that we’ve been that means to assist with WP Offload Media for a very long time is serving non-public media by way of a CDN. You’ve at all times been capable of set S3 objects as non-public and serve them with signed S3 URLs instantly from S3, however not by way of CloudFront or one other CDN. We’re presently researching one of the best ways to assist this and even assist a mixture of non-public and public media served by way of a single CloudFront distribution. Stay tuned for extra on this.

SpinupWP

We launched SpinupWP out of beta in Could 2019 and we couldn’t be happier with the reception. Now we have a strong buyer base who simply loves our product after attempting the options.

Ash and G have been doing actually strong work, transport some awesome new features since Could, together with the flexibility to change the primary domain, add domain redirects, and clone an existing site. To not point out the UI enhancements they’ve been implementing from Lewis’ superior mockups.

Now we have lots on our todo record together with the flexibility to revive backups, extra superior backup settings, a public API, CPU/Disk/Reminiscence reporting, non permanent domains, customized SSL certificates, and far way more. We might be posting a Laravel + Vue.js developer job this month to assist us ship these options sooner. Join the SpinupWP email list for updates.

WP Offload SES

We launched our new WP Offload SES plugin a yr in the past now and Matt did an superior job cranking out three different main releases of the plugin. Options added embody subsite settings for WordPress multisite, search/view/resend sent emails, and email health reports.

Subsequent up we’ll be strengthening the free model by rolling within the e-mail queue that’s within the paid model. After that we’re contemplating including suppliers like Mailgun and SendGrid along with Amazon SES and including light-weight e-mail e-newsletter performance.

Our Websites

Iain did an superior job updating WooCommerce and the opposite plugins on deliciousbrains.com with out breaking the positioning. Actually a giant accountability contemplating the vast majority of our income flows by way of the positioning. And a non-trivial job contemplating the quantity of janky customized code and its interdependence with third-party plugins. It’s a messy job to be enhancing that codebase and I’m grateful to have Iain engaged on it.

Lewis has additionally been doing a lot of work on deliciousbrains.com, having ramped up his frontend growth expertise. He has made some very good enhancements to our homepage, the footer, the WP Migrate DB Professional pricing web page, and much extra.

Iain and Lewis additionally labored on spinupwp.com fairly a bit this yr, porting over performance from deliciousbrains.com and making design enhancements.

It nonetheless surprises me how a lot work it’s to take care of and enhance our websites.

Our Staff

Our crew grew by one originally of 2019 after which shrank by one on the finish, so we’re internet zero on crew development this previous yr. We welcomed Lewis, our first full-time designer to the crew in February after which stated farewell to Liz, our advertising supervisor who left for one more job in November.

Regardless of our efforts to rent a Developer Writer all through a lot of 2019, it didn’t pan out. I attempted taking a hiring shortcut however ought to have gone by way of our full hiring course of. I’ve now employed a recruiter to assist us rent for this place and I’m hoping to have somebody superior fill the place within the subsequent couple of months.

I’ve additionally employed a recruiter to assist us supply candidates from Latin America for the WordPress Developer (PHP & React) place we just lately posted. And I’ve a recruiter lined as much as assist filter functions and vet candidates for the Laravel + Vue.js developer job that I discussed above.

In June the entire crew flew into Berlin for our annual firm retreat. We had a good time as traditional, kart racing, visiting biergartens, and exploring Berlin. Take a look at the retreat blog post for the entire story.

Delicious Brains team at dinner

Lewis didn’t make the retreat as a result of he had the measles. 😬

Advertising and marketing

Caillie has been doing an distinctive job serving to me maintain down the advertising fort since Liz’ departure and I’m actually trying ahead to executing on the plans we’ve revamped the previous couple of months. I would rent one other marketer to assist Caillie and I execute, however I’m going to attend and see. It’s doable the Developer Writer rent will assist fill a number of the gaps and that may be sufficient for now.

I’m actually proud of how our WordCamp US booth went. Caillie and Liz did an incredible job placing it collectively and our first sponsor sales space turned out nice.

Though we received a lot of advertising issues performed in 2019, I don’t assume we labored on crucial issues. A few months in the past I used to be upset to find that natural visitors to our weblog posts peaked in January 2019 and have been in free fall for the previous yr.

Delicious Brains organic traffic graph

Evaluating Oct 2017 to Oct 2018, we noticed a 45% improve in natural visitors in comparison with a 35% lower evaluating Oct 2018 to Oct 2019. Site visitors to the WP Migrate DB Professional pages of our website noticed the identical decline.

After speaking to some mates who’re up on the most recent in search engine optimization, I’ve realized that our concepts about search engine optimization have been terribly outdated. We’ve been publishing new content material each week and including it to the heap of content material produced through the years. This simply doesn’t lower it and apparently it hasn’t for a couple of years at the very least. Google needs a curated library of content material and topically related to different content material on the positioning.

The factor that the majority blew my thoughts was click-depth and the way essential it’s to hyperlink to your greatest weblog content material from key pages in your website, not simply from different weblog posts.

Bill Nye. Mind blown.

I’m hoping with a corrected search engine optimization mindset we will get our visitors trending upward once more in 2020 and perhaps even surpass our earlier highs. I count on if we will pull this off we’ll see the same upward development in our new buyer gross sales that we’ve been keeping an eye on since 2018.

Income

DBI revenue chart

We skilled wholesome development once more this yr with income up 27% over final yr. That is barely higher than our development fee final yr, so I’m very proud of that.

I’m hoping to see the next development fee once more in 2020 with search engine optimization enhancements and persevering with to develop our merchandise.

Aim Checkup

  1. Rent a product designer
  2. three main releases of WP Offload Media
  3. three main releases of WP Migrate DB Professional
  4. three main releases of WP Offload SES
  5. 5 main options launched for SpinupWP
  6. Enlist one other product supervisor – Work in progress
  7. Rent one other developer – Work in progress
  8. Begin constructing 2 new merchandise
    We have been planning on constructing a brand new dev setting however discovered at WCUS that Clay and the Native crew had rebuilt Native from the bottom up into precisely the product we have been enthusiastic about. 👏
  9. Revisit this purpose record with our crew at our firm retreat in June

Targets for 2020

I actually dislike revisiting these targets yearly. The issue is that new info usually makes a purpose out of date shortly after I publish this put up. And but after I’m writing my yr in assessment a yr later and I come again to them, writing out the the reason why a purpose wasn’t accomplished nonetheless looks like making excuses.

Internally we’re not paying any consideration to those targets. We by no means have. We simply do our greatest to decide on crucial issues to work on and preserve every launch cycle beneath eight weeks. We glance to identify gaps between crew roles and rent to fill them. We talk to prospects what we’ve performed and the place we’re headed. If we will try this, the outcomes ought to be good.

So, no targets record this yr, however who is aware of, perhaps I’ll really feel otherwise a yr from now.

Thanks

I’d wish to thank my complete crew, Caillie, Peter, Lewis, Gilbert, Ash, Matt, Iain, and Jonesy for all the nice issues they’ve performed previously yr that I haven’t thanked them for. From updates to our wiki, to reminders in Slack, to all of the strains of code that I by no means noticed.

I particularly need to thank those that introduced issues to my consideration that have been troublesome to handle. I’m grateful to have a crew that isn’t afraid to talk up when one thing is bothering them in order that we will consistently be enhancing issues.

I’d additionally wish to thank my mother for protecting our books and operating payroll. I’m grateful to have somebody I belief unconditionally with entry to my checking account.

And thanks once more to my fellow entrepreneurs for serving to me work by way of the standard struggles of a solo founder and people distinctive to me.

Lastly, due to you, our prospects. With out you none of this could be doable. I really feel very lucky that you just love the merchandise we construct, recognize the standard, and are keen to reward us along with your hard-earned {dollars}. We’re aiming to enormously enhance our present merchandise you realize and love, in addition to construct new ones that we hope you’ll love too.

I’m extremely proud of our crew and the work we did collectively this previous yr. I really feel as if 2019 has been a strong yr and that we now have a agency footing to take our subsequent step up as an organization in 2020.

What would you wish to see from us in 2020? Tell us within the feedback beneath.





Source link

Comment here