Founder and CEO of Goop Gwyneth Paltrow will host an onboard expertise for visitors
Movie star Cruises has partnered with Goop, the approach to life model based by actress Gwyneth Paltrow, to supply the primary ‘Goop at Sea’ expertise onboard its soon-to-launch ship Movie star Apex.
The ship will sail an 11-night wellness cruise throughout the Mediterranean from 26 August to six September 2020, departing from Barcelona, Spain. Paltrow and Elise Loehenn, Goop’s chief content material officer, will board the ship on 30 August to host an onboard expertise for visitors.
Over the course of the cruise, passengers will have the ability to be part of a dialog with Paltrow and Loehenn, three smaller group classes led by wellness consultants and a closing keynote dialogue. Goop’s meals editor will even assist curate a spread of particular menu gadgets for the voyage.
“This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are,” mentioned Paltrow. “Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With ‘Goop at Sea’, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”
Movie star Apex will debut from Southampton, UK in April 2020, and can provide a range of European voyages.
“Celebrity Apex is the cruise industry’s ultimate cruising experience. Every aspect of the Edge Series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right,” mentioned Peter Giorgi, vice chairman and chief advertising and marketing officer of Movie star Cruises. “Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with Goop and the first ever ‘Goop at Sea’ experience.”