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[ad_1] The music streaming big has already bought podcast corporations Gimlet and Parcast. Spotify is in early talks to amass Invoice Simmons' media startup The Ringer, sources inform The Hollywood Reporter. The deal could be the newest in a succession of purchases by Spotify to bulk up its podcasting enterprise. Along with an internet site that covers sports activities and popular culture, The Ringer has a thriving podcast arm with greater than 30 reveals, together with flagship The Invoice Simmons Podcast, Binge Mode and The Watch. A Spotify spokesman declined to remark. A spokesman for Simmons didn't reply to a request for remark. Simmons began The Ringer in 2016 after he left ESPN — and his Grantland web site — following a dispute with the sports activities community's then-president John Skipper over feedback about NFL commissioner Roger Goodell. The corporate has a minority funding from WarnerMedia's HBO, the place Simmons additionally has a first-look deal for unscripted tasks like doc Andre the Big. Podcasts have turn into a bit piece of The Ringer's enterprise. In 2018, The Wall Street Journal, which first reported on the talks with Spotify, reported that the corporate had 100 million month-to-month downloads and podcast advert gross sales more likely to exceed $15 million in 2018. The Ringer has been in enterprise with Spotify since September, when the corporate agreed to make day by day shortform collection The Ringer's Hottest Take completely for the service. The collection joins a Ringer podcast slate that features The Dave Chang Present, The Street Taken with CT and Baio and Larry Wilmore: Black on the Air.If a deal involves cross, The Ringer would mark Spotify's fourth podcast acquisition within the final yr, one that may give it a foothold within the sports activities and popular culture house. The music streaming big spent almost $400 million to buy Gimlet Media, Parcast and Anchor to bolster its podcast enterprise and reorient as an audio-first enterprise. The strikes have paid off. Spotify, which has 248 million month-to-month lively customers, reported in September that the period of time folks spent streaming podcasts grew by 39% throughout its final quarter. And the variety of podcast listeners who transformed from free Spotify to the paid Spotify Premium was deemed "almost too good to be true." This text was initially printed by The Hollywood Reporter. [ad_2] Source link Natalie Jarvey