MTV goes darkish, file labels hit pause as US protests rage

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Passengers in automotive cheer as protestors rally towards the dying in Minneapolis police custody of George Floyd, beneath a billboard together with his identify on it, in Boston, Massachusetts, U.S., Might 31, 2020. REUTERS/Brian Snyder

(Reuters) – Youth tv channel MTV and different stablemate channels mentioned they may go darkish all over the world on Monday to mark the dying in police custody of George Floyd, becoming a member of different U.S. leisure shops in condemning racial inequality.

MTV will likely be joined by its different ViacomCBS youth and music channels, together with Comedy Central, CMT, and VH1, at 5 p.m. ET (2100 GMT) in an eight minute, 46 second blackout – the size of time they mentioned {that a} white Minneapolis police officer final week knelt on the neck of Floyd, a black man.

Floyd’s dying has prompted mass protests in cities round the USA decrying the therapy of black People, polarizing the nation politically and racially.

“We are seeing the tragic impact of discrimination affect our community in a myriad of ways – including the disproportionate number of people of color who have been impacted by COVID-19 – another life or death fight for our breath,” Chris McCarthy, president of leisure and youth manufacturers at ViacomCBS home networks, mentioned in an inner word to employees that was seen by Reuters.

The TV networks may also present a name to motion encouraging audiences to hyperlink up with racial justice group Colour of Change.

The transfer by MTV follows calls by main file labels to droop enterprise, delay new music releases, and pledge help for racial justice organizations within the wake of Floyd’s dying.

Warner Music Group, Common Music, Sony Music and different file labels have issued pledges and help for the ‘Black Out Tuesday’ initiative.

A number of musicians, together with Beyonce, Taylor Swift, Billie Eilish, Rihanna, Ariana Grande and Jay-Z have spoken out in response to the dying and subsequent demonstrations, a few of which have turned violent.

“We’re broken and we’re disgusted… If you are white, black, brown or anything in between I am sure you feel (left) hopeless by the racism going on in America right now,” Beyonce posted in an Instagram video.

Reporting by Jill Serjeant, Mike Davidson and Mike Collett-White; Writing by Mike Collett-White; Modifying by Angus MacSwan and Rosalba O’Brien


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