Food City groups up with United Way of Southwest Virginia to boost greater than $106,000 for …

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HURLEY, Va. – More than 40 properties had been destroyed after devastating flooding in Hurley, Virginia a number of weeks in the past. In an effort to help flood victims within the space, Food City offered a test on Thursday totaling greater than $106,000.

This comes after the grocery store retailer labored with United Way of Southwest Virginia and WCYB-TV to begin a fundraising marketing campaign. Food City pledged $10,000 to kick off the drive.

This picture offered by Bristol Virginia Professional FireFighters Association exhibits injury from extreme climate on Monday, Aug. 30, 2021 in Hurley, Va. About 20 properties had been moved from their foundations and several other trailers washed away amid flooding in western Virginia from the remnants of Hurricane Ida, native officers stated. (Bristol Virginia Professional FireFighters Association by way of AP)

During the ten-day marketing campaign, the companies raised $88,900, with Coca-Cola contributing $7,500 to exceed the marketing campaign’s purpose of $106,000.

Customers additionally had the prospect to donate on the checkouts of taking part Food City areas within the Tri-Cities, Southwest Virginia and Eastern Kentucky.

“Our customers stepped up, our business partners stepped up,” stated Food City CEO, Steve Smith. “They knew the devastation that happened here, and they were very generous to help us. We kicked it off with $10,000 from Food City but a lot of the rest of the money came from other people.”

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Smith grew up in Buchanan County and stated seeing the catastrophic loss resulting from flooding within the space definitely hit house. He stated it warms his coronary heart to see the group come collectively through the time of want.

“This Hurley community, I played ball against a lot of the kids here growing up,” he stated. “We’d have some rough and tumble games, but we became friends and we’re still friends. This is a great part of the world here, and it’s tragic what they’ve had to go through, but it’s what we live with here in the coalfields with the topography that we have.”

The President and CEO of United Way of Southwest Virginia was additionally completely satisfied to assist contribute to the trigger.

“United Way of Southwest Virginia is grateful to Food City, their associates, and all the Food City customers who generously donated funds to help our friends in Hurley recover from the flood,” stated Travis W. Staton, president and CEO of United Way of Southwest Virginia. “In working with United Way of Southwest Virginia, Food City has guaranteed that every dollar of this donation will go directly to benefit the citizens of Hurley. Food City has always been a tremendous citizen in every community it serves, and today’s announcement is another example of that.”

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Food City additionally donated a truckload of water to space flood victims and has labored with a number of of their vendor companions to supply product donations to help flood victims, together with a truckload of paper merchandise donated by Cardinal Tissue.

If you wish to assist, you’ll be able to donate to the United Way by visiting its web site here.

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