Spotify expands its in-house podcasts with two extra exhibits targeted on artists and creators

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Last 12 months, Spotify determined to embrace podcasts as a part of the corporate’s bigger communications technique with the launch of its behind-the-scenes podcast, “Spotify: For the Record,” which has featured interviews with Spotify execs, workers and business consultants about music, tech and podcasting. Today, the corporate is increasing on its in-house podcasting technique with the debut of two extra communications-related podcasts targeted on addressing particular industries, together with creators, leisure, client traits and life-style fans, and the enterprise and monetary neighborhood.

Image Credits: Spotify

The new packages will launch all through the month of October, with the primary being “Spotify: Discover This,” which arrives on October 14. This podcast will embrace insights on “music, podcasting, cultural moments, and trends,” and can function a mixture of music, artist interviews and different “surprises,” the corporate says.

To provide you with an concept of the kind of content material it should provide, the primary episode will take a dive into the evolution of nation music and showcase rising artists.

The different new program, “Spotify: Mic Check,” arrives on October 19 with a give attention to creators.

Image Credits: Spotify

In addition to its work with music artists and labels, Spotify has been working to embrace the podcast creator neighborhood with its acquisition of podcast-related firms over time, together with varied studios and creation instruments, like Anchor. It has additionally been working to assist creators higher monetize their efforts with the launch of new advertising products, paid subscriptions, engagement tools and integrations that might permit creators to attach their present subscriber base to Spotify’s platform. It additionally launched a social audio app, Spotify Greenroom, the place it should host reside content material.

“Mic Check” will increase on Spotify’s creator commitments by providing a choice of conversations with each musicians and podcasters alike. The present will embrace unique recordings and private tales from this group of worldwide creators, all of which is able to stay unique to Spotify.

The firm can be bringing again its flagship present, “For the Record” for a 3rd season on October 26. This present will proceed to supply Spotify’s commentary on product and monetary information, like its earnings experiences, product launches and different enterprise updates.

However, this season, the corporate will make “For the Record” much more of an space for breaking information, saying that it will likely be the one place the place it should share sure enterprise updates.

“From the start, Spotify has always had a unique story to tell and an ambition to tell it our own way,” mentioned Spotify’s head of Global Communications, Dustee Jenkins, in an announcement. “The ‘Spotify: For the Record’ podcast was launched last year and served as an important step in building our broader audio communications channels. Now we are excited to share that we’re expanding and launching two additional shows that will allow us to speak to each of Spotify’s audiences more directly – about the topics they care most about,” she mentioned.


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