How Carlos Naude Hopes To Leverage Off-Roading Into A Life-style And Make His Baja …

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When Ace Content co-founder Carlos Naude is not brainstorming new artistic advertising and marketing schemes for Carhartt, The North Face, or Google, he spends his time attempting to get off the grid at each doable alternative. I spoke with Naude shortly after he appeared within the debut episode of Can-Am’s “Where the Pavement Ends” video series, which focuses on inspirational tales within the hopes of nudging viewers into spending a bit extra time exploring the nice outdoor

The video produced with Can-Am represents simply one in every of Naude’s many extracurricular tasks, from constructing and promoting a successful Airbnb in Pioneertown close to California’s Joshua Tree National Park to founding an outside membership, off-roading together with his household in a Jeep Gladiator and Escapod trailer, and driving grime bikes out within the desert. He would possibly even make an try on the Baja 1000 race someday quickly, a bucket-list objective that bubbled up whereas filming a function on the one Mexican driver to ever win the enduring race.

Creative Director (And Possible Baja Hopeful) Carlos Naude

Naude initially hails from Mexico, although his circuitous path to co-founding Ace Content took him by Sweden, Spain, New York City, and ultimately the higher Los Angeles area. Now with a spouse and younger son, Naude lives in Calabasas however one in every of his foremost tasks exterior of manufacturing branded content material for Carhartt, The North Face, Google, Pellegrino, Uber, and extra for the previous few years concerned constructing Casa Mami in hipper-than-hip Pioneertown. The stark Mojave Desert of Joshua Tree launched Naude to the capabilities of Can-Am’s side-by-sides.

“I’ve been driving them for a while,” he informed me, “I’ve done three or five Can-Am trips… I love it. You know, I just absolutely love it. That’s the beauty of California, right? You have everything, you have mountains, you have desert, you have the forest.”

After utilizing Casa Mami as a getaway through the pandemic, Naude offered the property to deal with a brand new home in Calabasas, although he desires to get again to the grime quickly—and never simply to create one other stream of rental earnings.

“On my bucket list is I wanna do the Baja 1000,” Naude revealed. “We’re working on a film about the Baja 1000, a scripted film inspired by Tavo Vildósola, who is the only Mexican who ever won the race. It’s Mexican, it’s a race in Mexico, but it’s for Americans.”

Of course, a reference to Can-Am would possibly simply assist Naude verify Baja off the bucket record.

“I wanna do it on a Can-Am,” Naude defined. “I’m not gonna do it on a bike. I have a son now and it’s just too dangerous. A Can-Am, you know, feels like the right amount of pushing the edge, but while not sacrificing your life. At least you’re in a cage.”

I discussed the unbelievable problem Baja presents to autos and drivers, even seasoned execs. But Naude simply laughed.

“Listen, I don’t wanna win it. I just wanna finish it, you know. I wanna take my time.”

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Getting Away From The Grind In A Jeep Gladiator

Given his penchant for off-roading side-by-sides and grime bikes, I requested Naude what he day by day drives—seems, the four-wheeling life continues on the town with a Jeep Gladiator.

“I live it out in the suburbs in Calabasas, so I don’t do a lot of city driving,” Naude defined. “I go surfing a lot and I just drive through the canyon with the board on the back of the truck. I love that truck and it’s fully built now.”

Though not a manufacturing facility Rubicon, Naude’s Gladiator seems the half with knobbies and the enduring Jeep profile. Even the Gladiator’s extra truck bed cargo space, as compared to the smaller Wrangler, presents a little bit of a problem for a household of three, although, so he usually hauls a lightweight teardrop-style Escapod trailer that options slightly mattress area and a pop-up kitchen on the rear.

Maybe the problem of main huge manufacturers by at the moment’s evolving company panorama forces Naude to hunt some respite out in nature. Clearly, he desires to strive all of it.

“All the activities, anything that gets me out. Any wheels, any motion.”

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Working Holiday Outdoor Club

“The moment you hit dirt, it’s like that’s when the fun starts,” Naude stated. “The road is just, you know, there’s so many rules. Once you get off the road, it’s like the rules kind of just go out of the way more. That’s what makes it super fun.”

On the tail of his Gladiator, Naude plastered a sticker for his newest undertaking, known as “Working Holiday Outdoor Club,” a brand new aspect of Working Holiday Studio, which he based as a private undertaking separate from Ace Content. The outside membership makes an attempt to mix all of the facets of his life, in what looks as if a powerful nod to the present digital nomad tradition.

“It’s kinda like my side gig,” Naude informed me. “Working Holiday has three different pillars. It has creative, it has interior design, and then recently started doing a Working Holiday Outdoor Club where it’s basically just all my hobbies put into one place and trying to monetize them.”

Gladiators do not come low-cost, it seems—neither do Escapod’s trailers. Naude clearly focuses on reworking artistic work into income, however he hopes to maintain Working Holiday from turning into a chore or a distraction from the enjoyable.

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Can-Ams, Bikes, And Baja

“The moment it becomes spreadsheets, I’m out,” he joked. “When I put everything in place, I’m super organized. And so I love to get the things together, but I wouldn’t wanna run, like, an adventure company. That’s too much liability, too much logistics, and too many spreadsheets and insurance and insurance policies.”

But if tasks like Where the Pavement Ends and Working Holiday enable him to flee the day by day grind, all the higher.

“I just wanna be able to do more,” Naude stated. “I’m about to build a dirt bike now. I’m looking at a [Honda] XR650. It’s all stock, I’m picking it up on Monday,”

But that bike will not take him to Baja, no less than not how Naude envisions getting into and ending the race. Maybe Can-Am will help alongside the best way, since even ending Baja requires first surviving Baja.

“Two years from now, I think I’m gonna do it,” Naude previsioned. “Just to do it, not very crazy. I’m not hoping to spend $200,000 and get a helicopter and a support team. Just literally get a partner, pay a couple crew to help us with pit stops. What happens if we do 200 miles and that’s the end? So be it, at least I tried.”

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