International Travel Show Names Finn Partners PR AOR – PRovoke Media

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NEW YORK — The International Travel Show has hired Finn Partners to rally interest in the new event leading up to its late October debut.

Finn Partners has been formally named public relations of record for the travel show, which is sponsored by Travel + Leisure Co. The new show, which is scheduled for Oct. 28-30 in New York, replaces the New York Times Travel Show, which ran for 18 years before shutting down in 2020.

The agency will be responsible for media relations to promote the show, run media registration and press center, support sponsorship, and consult on programming. The three-day hybrid event will include an opening day dedicated to travel advisors and media, followed by two days for consumers. The show is expected to attract 15,000 attendees. 

“In bringing this new event to market, we knew we needed strong agency representation and Finn was the standout candidate because of their expertise in the travel and hospitality industry and their deep relationships with the top consumer, business, travel and lifestyle media,” said Paul Muir, president of the New York International Travel Show. “They have excellent industry connections with all key sectors, lodging, DMOs, cruise, and travel product and services.  Their strategies and creativity will be instrumental in our success.”    

 


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