Dark Igloo makes emailing fun with a Contact Us page that doubles as a 3D video game

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Contact Us 2 is a racing game made in collaboration with Fuzzy Wobble on code, where users collect coins to increase email character count. Players can select from four different vehicles and even drive through an easter egg eyeball to enter into the Igloo studio while playing. Since launching the update, potential emailees with slim patience playing Contact Us 2 have meant Dark Igloo has received emails as economical as “HireMe”. More than just a fun trivial exercise, however, the game is also a branding opportunity. As seen in the polar bear player character design, Contact Us 2 is full of Igloo iconography. “Every member of the team is present in the game somewhere,” Igloo co-founder Dave Franzese explains. “Other scenic objects hold more personal meaning to the members of our team: vintage camcorders, guitars, a T-Rex.”

The design of Contact Us 2 hugely tops the previous iteration, with the studio even writing new original songs for the experience. During the extensive revamp, “the actual email part of the game was one of the very last steps and a huge technical challenge to figure out”, Dave says. “As you can imagine, a website that emails people with no login required is super tricky to get working, as well as getting those emails to not be interpreted as spam.”

Beyond functioning as a fun update for Igloo fans, Dave confirms that Contact Us 2 serves a more serious purpose: “We want our collaborators to play, and to take that play seriously.” The contact video game is an invitation and ultimate “vibe check” for potential collaborators. See if you past the test here.




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