Microsoft's Cheat Code: Buying Its Way To Gaming Dominance – TheStreet

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With the video game industry on track to make $200 billion in 2022 and reach a worth $435 billion by 2028, it’s no surprise that its biggest players are jocking for power.

While the number one revenue slot still belongs to Chinese conglomerate Tencent  (TCEHY) , Sony (SONY) holds position #2 thanks to the $18.28 billion it raked in over the course of 2021.

Microsoft  (MSFT)  came in at number four in 2021. But it’s aggressively pushing for a higher ranking — which is a large part of why it announced its intent to acquire video game publisher Activision Blizzard  (ATVI)  in 2022 for $68.7 billion. Activision Blizzard has a full slate of major name hits in the video game world, from the “Call of Duty” and “Diablo” franchises to “Candy Crush Saga,” which is gained ownership of when it purchased mobile developer King in 2016.




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