Limbo Raises $6 Million For Its Digital Weight Loss Tools

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Limbo, a weight loss technology start-up, has raised $6 million with Shaquille O’Neal among its backers.

The start-up describes itself as a digital weight loss and body transformation service that helps coach users in their weight loss efforts.

It was founded by serial entrepreneur Pat Phelan, who founded Trustev and cosmetic beauty chain Sisu, and Rurik Bradbury, a former executive at Trustev. It is headquartered in New York with a research center in Ireland.

The round was led by Hoxton Ventures with several angel investors joining the investment alongside basketball legend O’Neal, including former Irish rugby player Jamie Heaslip, Web Summit founder Paddy Cosgrave as well as Seedcamp.

With its new funds in tow, Limbo will formally launch its subscription services in the UK and Ireland.

Its hardware, including glucose sensors, a scales and smart band, as well as its software platform gather data on the user’s physical condition and uses artificial intelligence to craft individual weight loss programs.

According to the start-up, early adopters lost an average of 12% in body weight within three months.

“Limbo’s method saved my life. I started off obese, pre-diabetic and convinced I wasn’t going to be around to meet my grandchildren,” Limbo co-founder Pat Phelan said.

“When I discovered the system we eventually turned into Limbo, I realized we had the opportunity to tackle one of the most pressing problems the world faces today. We finally have a simple way out of the obesity trap. Now we are ready to empower people around the world to take control of their health and weight with an ease and effectiveness they never imagined possible.”

Bradbury, who is chief executive, said that the data generated by the early private users Limbo has created strong evidence for rolling the service out to a wider market.

“With this funding, we can offer the service to far more people, allowing them to lose weight and gain energy with an ease they never imagined possible, and moving us closer to our goal of ending the global obesity crisis,” he said.


This page was created programmatically, to read the article in its original location you can go to the link bellow:
https://www.forbes.com/sites/jonathankeane/2022/09/22/limbo-raises-6-million-for-its-digital-weight-loss-tools/
and if you want to remove this article from our site please contact us

Jonathan Keane

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