'Queer Eye' stars launch pet lifestyle, nutrition brand – Pet Food Processing

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LOS ANGELES — New omni-channel pet lifestyle brand Yummers launched Sept. 15 with a line of premium pet food mix-ins. Yummers’ mix-ins offer 18 products for both dogs and cats available in gourmet and functional recipes.

With more than 90 million US pet parents seeking healthy pet food products that also make their pets happy, according to Yummers, the new products strive to amplify a pet’s existing meal by providing variety and a boost of nutrients.

The brand was founded by Rebecca Frechetter Rudisch, chief executive officer of Yummers, Antoni Porowski and Jonathan Van Ness, stars of the TV series “Queer Eye.” According to the founders, they were inspired by their own pets to create Yummers.

“I’m so thrilled to partner with Jonathan and Rebecca to create Yummers, a truly unique and joyful approach to pet parenting,” Porowski said. “I am so grateful to have spent most of my life around dogs and care deeply for their nutrition and overall wellbeing because they have given and taught me so much. Food is all about love and connection, and I’ve found that it’s truly one of the best ways to show how much you care about your pet.”

Petco Health and Wellness will serve as the brand’s exclusive retailer, carrying its products at more than 1,000 pet retail stores and online via its e-commerce platform.

“We’re thrilled to bring even more high-quality, innovative nutrition options to our curated assortment with the introduction of the Yummers line to Petco pet care centers nationwide,” said Shari White, senior vice president of merchandising and consumables at Petco. “At Petco, we’re committed to improving the lives of pets through a comprehensive, 360-degree approach to their health and wellness, and Yummers’ focus on pets’ nourishment, happiness and overall wellbeing is completely aligned with our mission.”

Formulated with high-quality ingredients, including protein, Yummers’ pet food mix-ins are available in two lines: Gourmet and Functional. The Gourmet mix-ins are freeze-dried and feature single-ingredient proteins, available in Chicken, Beef Liver, Cheddar Cheese, Salmon and Sweet Potato, and Turkey and Cranberry flavors. The Functional mix-ins offer extra nutrients that target specific pet health concerns, including skin and coat, digestive and heart health. The mix-ins can be combined with one another, as well as a pet’s regular meal, to offer more flavor and variety while boosting nutrition.

“Some of the most rewarding relationships in my life have been with my pets and they have enriched my life beyond words,” Van Ness said. “We have bonded over our love for animals, and we want Yummers to help people give all the joy and love back to their pets that they give to us.”

All of Yummers’ recipes are grain-free and meat-first and are sourced, manufactured and packaged in the United States. The brand’s packaging is made from post-consumer recycled (PCR) materials and uses sustainable printing inks to help reduce waste.

“Pets deserve an incredible life and that begins at mealtime,” Rudisch said. “At Yummers, we celebrate the joy, pride and fulfillment pet parents feel when they provide the best care and life experience for their pets.”

Yummers’ products are available at YummersPets.com, with an option to subscribe for auto shipping, as well as at Petco.

Read more about new pet food and treat products.


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