“Fortune Awaits: How GTA 6 Could Rake in $1 Billion Pre-Launch!”


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A gaming research organization has projected that Grand Theft Auto 6, the most eagerly awaited game globally, has the potential to achieve $1 billion in pre-orders before its official release later this year. This staggering estimate was further elaborated on by the agency, stating that GTA 6 could surpass $3 billion within the first year.

Forecasts indicate that GTA 6 will generate approximately $3.2 billion within 12 months of its launch this year, with expectations currently set for an October release.


Major Figures

An investigation detailed in the Financial Times assessed the resilience of the gaming sector. The analysis commenced with an in-depth examination of anticipated earnings for GTA 6 upon its eventual release later this year. According to DFC Intelligence’s estimates, GTA 6 could generate $1 billion just in pre-orders.

Ultimately, projections suggest that GTA 6 will significantly exceed the figures achieved by GTA 5 in 2013.

In an interview with the Financial Times, Strauss Zelnick, the CEO of Take-Two (Rockstar Games’ parent organization), remarked:

I never declare victory before it happens. Nevertheless, I believe Rockstar Games will once again produce something truly outstanding. The anticipation is undoubtedly high.

Zelnick also shared insights regarding the overall health of the current gaming generation and consumer spending patterns:

It’s far too soon to assume that this [console] generation is advancing or has reached its peak.

There’s a growing consumer demand on a broad scale. Moreover, the industry, frankly driven by us, has an exceptional release timeline coming in 2025 and beyond. A successful title from one company usually benefits the entire sector.

GTA 6 has already set new viewership milestones on YouTube. Since the release of the initial trailer in December 2023, fans have been enthusiastic, analyzing every frame for clues and secrets. As of today, it remains one of the most discussed videos worldwide, further propelled by a high-definition version of the trailer that recently appeared online.

What are your thoughts on how GTA 6 will perform in the pre-order market? Share your thoughts on the Insider Gaming forum.


For more coverage from Insider Gaming, check out the news that Arrowhead Studios’ CCO has opposed the enforced inclusion of DEI in games.



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