GameLoop TV Unveils Revolutionary Free Gaming Channel in Las Vegas: A New Era of Entertainment!

Expanding to Over 50 U.S. Markets in 2025, GameLoop TV Launches a New Era of Casual Gaming and “Play Now” Interactivity on NEXTGEN TV

LAS VEGAS, January 03, 2025–(BUSINESS WIRE)–GameLoop TV, an innovative 24-hour, 7-day-a-week free gaming channel, is poised to revolutionize video game discovery and accessibility with its cutting-edge use of NEXTGEN TV’s technical capabilities. Debuting next week at CES 2025 in Las Vegas on NEXTGEN TV channel 3.2, GameLoop TV will deliver the captivating world of gaming directly into viewers’ living rooms with no extra hardware or subscriptions needed. Demonstrations of GameLoop will be available at the CES exhibit of ATSC, the Broadcast Standards Association, in Central Hall 20340 during CES next Tuesday through Friday.

Central to GameLoop’s innovation is the channel’s thrilling “Play Now” feature, which enables viewers to immediately engage with games featured on the channel simply by using their TV remote or mobile device. The channel’s charming and entertaining hosts illustrate how to play each game and encourage the audience to dive right in by selecting “Play Now” at any moment. This seamless blend of viewing and playing fulfills the potential of interactive television while ushering in a new age of entertainment perfectly designed for today’s interactive audiences.

The firm also unveiled distribution agreements with television giants Sinclair Broadcast Group and Gray Media. “We are thrilled to be introducing this pioneering ‘Play Now’ innovation to televisions nationwide,” stated Zane Vella, Chairman and Co-Founder of GameLoop TV, “and excited to partner with the visionary leaders at Sinclair and Gray.”

GameLoop TV’s offerings include games from its primary partner, Play.Works, the world’s foremost provider of television games, recognized for delivering iconic titles like Wheel of Fortune, Pac-Man, and Tetris to TV viewers worldwide. The channel will also unveil groundbreaking new games, such as Planet Crossword, the first collaborative crossword experience designed for television.

“GameLoop TV showcases the unparalleled capabilities of the NEXTGEN TV platform to seamlessly merge streaming video and interactive gameplay in ways that were previously unimaginable on conventional broadcast television. This is a transformative moment for broadcasters and audiences alike,” remarked Anne Schelle, managing director of the Pearl TV business group of TV station owners.

For more details, visit GameLoop.TV to see when GameLoop will launch in TV markets and to discover the next generation of gaming and entertainment.

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