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Artificial intelligence, automotive tech, and innovative home entertainment devices will be the prominent themes highlighted during one of the significant annual events in the tech calendar.
The CES trade show opens in Las Vegas on Tuesday, where countless companies, from industry leaders like Samsung, LG, and Sony to newly established start-ups, will showcase new inventions and ideas to about 100,000 visitors.
This event is frequently utilized not only to unveil new consumer gadgets and services but also to present concept designs and ideas that give an early glimpse into the trajectory of the technology sector over the next few years.
Industry authority Leo Gebbie, from analyst company CCS Insight, expressed his anticipation for the tech industry’s continued emphasis on AI at this year’s CES while cautioning against “AI fatigue” as the technology transitions into a commonplace discussion rather than a “truly compelling narrative.”
“CES has shifted its focus in recent years, evolving into a platform concentrated on sectors like home entertainment and automotive industry – significant areas occupying extensive floor space,” he remarked.
“AI is also expected to be a recurring theme across all principal keynotes and news conferences, as well as a topic pervasive throughout the exhibition hall.
“Nonetheless, we have arrived at a juncture where AI has become a standard topic of discussion rather than a groundbreaking narrative that is broadly themed yet lacks substantial announcements.
“We have been indicating for a while that the notion of ‘AI fatigue’ poses a risk and that it is more challenging than ever for firms to present a genuinely captivating narrative surrounding AI.
“It is anticipated that there will be an increased focus on utilizing AI to illustrate specific categories. As an illustration, the smart home segment has been in need of revitalization for some time now.
“AI can contribute significantly to reigniting some enthusiasm.”
Mr. Gebbie further noted that broader themes present at the trade show could be a “mixed bag,” but he expects to encounter the assortment of unusual gadgets that are customary for the convention.
“Other categories of devices at CES represent a varied array. Smartphones are no longer prominently featured at the show, and wearables have also become a relatively minor category these days,” he pointed out.
“That said, we anticipate that some of the typical ‘weird and wonderful’ new products will steal the spotlight but will likely lose momentum quite rapidly.”
Last year, LG and Samsung were among the companies to reveal concept versions of transparent television screens, while robots are frequently a common presence at the event.
Another industry expert and analyst, Paolo Pescatore, founder of PP Foresight, also emphasized how dominant automotive technology has become at CES in recent times.
“At times, one could mistakenly believe that CES has transformed more into a car electronics exhibition rather than one focused on consumer tech,” he stated.
“The distinctions between the two are fading as numerous tech companies continue to venture into this category due to the increasing significance of software.
“Beyond the conventional automotive suppliers, we will witness a multitude of companies showcasing a variety of solutions and features for this extensive category.
“From infotainment to smarter transportation methods, more AI integration, safety enhancements, and of course EV charging – all pathways lead toward autonomous driving with generative AI playing a crucial role.”
He noted that the event also provided an opportunity for individual nations to advocate for their domestic technology sectors, with a number of UK companies anticipated to be present.
“Naturally, there are several other areas to explore in a show as extensive as CES, such as robots, which play a vital role across most sectors addressed in this piece.
“Specific niches including fitness, wellbeing, and sports technology, all part of the wearable tech sector which itself will be well represented, are promising areas, given the overarching themes developing around AI and faster processors.
“The event represents an opportunity for countries to demonstrate their technological leadership.
“France typically stands out as one of the most innovative and well-represented. Others will aim to elevate their status and place themselves on the international scene with niche products, inevitably powered by AI.”
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