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A proactive lifestyle may enhance life span by five years, as indicated by recent findings from Vitality.
The insurer released new statistics today (6 Jan.) from an extensive study that lasted seven years, involving 465,000 Vitality members.
The research discovered that individuals transitioning from a sedentary lifestyle to a more active one could diminish their mortality risk by as much as 57%, which translates to a potential increase in life span by five years.
The most significant enhancements in life expectancy were observed in those engaging in physical activity five days a week, such as running or achieving 10,000 steps daily.
Interestingly, those who elevated their activity levels to a lesser degree—becoming active just one or two days per week—still managed to extend their life span by more than two years on average.
Vitality noted that this illustrates how even minor lifestyle modifications can result in notable health improvements.
The insurer stated that the advantages of exercise and its associations with mortality were found to be attainable for adults up to the age of 70, affirming that it is never too late to enhance your well-being by becoming more engaged in activity.
The study, which underwent peer review by the London School of Economics (LSE), highlights the significant influence that insurance can exert in fostering a healthier community, particularly in lowering mortality rates.
The following increases in life expectancy were noted based on the level of physical activity:
Men
Women
The impactful assertion—that one can live up to five years longer with Vitality—plays a central role in Vitality’s new life insurance advertisement, which began airing on commercial channels starting Sunday, 5 January.
Justin Taurog, managing director at Vitality Life, stated: “Adopting a healthier lifestyle offers numerous advantages, and this research demonstrates that it not only contributes to a better quality of life presently but also supports longer life spans, potentially adding up to five more years.
“Insurance is evolving beyond a single facet; it’s not just there for when you need to make a claim. This study effectively underscores the positive effects we have been able to achieve and the role we play in enhancing the health and wellness of our members throughout their lives. However, these insights extend well beyond insurance; it is crucial to shift our perception of health towards prevention, rather than simply responding when someone requires care or treatment.
“By doing this, and in our commitment to this mission, we actively strive for the continuous advancement of our programs, incorporating more science and behavioral change modeling as it becomes available, thus transforming many more lives for the better.”
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