Elevating Gaming in the Cloud: LG Teams Up with Xbox for Enhanced Smart TV Experience

LG Introduces Xbox Cloud Gaming Experience on its Newly Launching Gaming Portal

Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has revealed a collaboration with Xbox, enabling gamers access to a vast library of games via the Xbox app on LG Smart TVs. Users of LG’s newest Smart TVs¹ will easily be able to find and enjoy a broad array of PC and console games from top-tier partners, including Xbox, through the new Gaming Portal.² This adaptable, gaming-focused hub is crafted as an integrated solution for smooth navigation and customized gaming, suitable for both cutting-edge AAA titles and casual webOS app games.

For gaming aficionados, owners of LG Smart TVs can soon delve into the Gaming Portal for direct access to a multitude of games with Xbox Game Pass Ultimate, which includes sought-after titles like Call of Duty®: BlackOps 6, alongside eagerly awaited releases such as Avowed. Moreover, with Game Pass Ultimate, players will have the opportunity to stream a selection of Xbox games they possess, including NBA 2K25 or Hogwarts Legacy.

“We are excited to unveil our collaboration with Xbox, which aims to enhance the gaming experience on LG Smart TVs with an expanded selection of well-known games,” stated Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “The Gaming Portal will offer users a seamless, convenient, and thrilling method to elevate their gaming experience on LG Smart TVs.”

“Our alliance with LG will enable players to effortlessly discover and engage with games via the new Gaming Portal on LG Smart TVs,” remarked Lori Wright, Corporate Vice President of Xbox. “We are delighted to partner with LG, which will extend Xbox Cloud Gaming to a broader audience, allowing both new and long-time Xbox fans to find their beloved games and connect with friends across various devices.”

Supported by webOS and conveniently reachable from the Home Screen, the Gaming Portal’s user-friendly interface guarantees that users can seamlessly find and relish their favorite games with minimal effort. LG’s Gaming Portal presents a complete overview, featuring a list of apps that includes cloud gaming applications, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s selections, and other personalized gaming experiences tailored for users.

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¹ Service and availability by region will be disclosed at a later date.
² Availability of the Gaming Portal may differ based on TV models.