Categories: Entertainment

“Unveiling 2025: The Dynamic World of OTT Platforms Through Revenue and Subscriber Insights”

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OTT Platform Statistics By Revenue, Subscribers, Brands,TVs App, Advertising, Live Streaming and Facts

Introduction

OTT Platform Statistics: In the current digital landscape, OTT (Over-The-Top) platforms have become an integral aspect of how we view shows, films, and other forms of entertainment. Services like Netflix, Amazon Prime, and Disney+ allow individuals to stream media directly on their devices without the requirement for cable or satellite television.

The emergence of OTT services has transformed our approach to entertainment consumption. By 2024, there will be millions of users globally, and these platforms are expected to expand rapidly. This article will examine key statistics and trends surrounding OTT platforms, illustrating how they are influencing the future of entertainment.

Editor’s Choice

OTT Platform Statistics indicates that in 2024, the OTT video industry will generate USD 316.40 billion in earnings.
Revenue is projected to increase at a yearly average rate of 6.98% from 2024 to 2029.
By 2029, the market size is foreseen to reach USD 443.30 billion.
The total global count of OTT users is estimated to hit 3.92 billion by the close of 2024.
During the same timeframe, OTT Video Advertising is the dominant segment, expected to attain a market volume of USD 191.40 billion.
Additionally, it is anticipated that the United States will yield the highest revenue within the OTT sector, totaling USD 133.7 billion.
The OTT Video industry anticipates that average revenue per user (ARPU) will amount to USD 80.71.
Moreover, OTT Platform Statistics indicate that the global penetration rate of OTT video is forecasted to be 68.07% in 2024.
By the end of 2029, 4.9 billion individuals are expected to utilize OTT video platforms worldwide.
As of 2024, roughly 50.6% of users are anticipated to engage with it, increasing to 61% by 2029.

General OTT Platform Statistics

Global subscription video-on-demand (SVOD) revenues are expected to exceed USD 136 billion by 2027.
Netflix retains a substantial market share, with more than 260 million subscribers as of December 2023.
About 65% of streaming activity occurs on mobile and TV applications rather than on web browsers.
Users dedicate nearly 17 hours weekly to streaming video content on OTT services.
Additionally, more than 70% of OTT users participate in binge-watching habits.
OTT Platform Statistics further reveal that the global OTT content market could escalate to USD 1.94 trillion by 2032, up from USD 204 billion.
Globally, OTT TV and movie revenue may increase by USD 86 billion, achieving USD 243 billion by 2028.
Over 25% of subscribers may terminate a service, citing lack of engaging content as the primary reason.
There will be 6.92 billion smartphones by 2024. Android dominates with 70.9%, while iOS captures 28.36%.
In the U.S. and Canada, iOS leads at 54.22%, while Android comprises 45.38%.
Programmatic campaigns on connected TVs in the U.S. have surged by 207%, enhancing impressions significantly.
The global OTT market might escalate from USD 121.61 billion in 2019 to USD 1,039.03 billion by 2027.

OTT Platform Revenue Statistics by Segments

(Source: statista.com)

As of 2024, OTT Video Advertising is the largest segment, and it is anticipated to reach a market size of USD 191.40 billion, with a growth rate of 10.3%.

Revenue from other segments alongside their respective growth rates include Pay-per-View (USD 10.93 billion) (7.2%), Video Downloads (USD 5.63 billion) (2.2%), and Video Streaming (USD 108.50 billion) (13.2%).

Additionally, below is the projected segmental revenue (USD Billion) and growth rate for future years:

Years	OTT Video Advertising	Pay-per-View	Video Downloads	Video Streaming
2025	207.50 (8.5%)	11.51 (5.3%)	5.71 (1.4%)	119.10 (9.8%)
2026	223.50 (7.7%)	12.08 (5%)	5.78 (1.3%)	128.80 (8.2%)
2027	239.10 (7%)	12.66 (4.8%)	5.85 (1.2%)	137.70 (6.9%)
2028	254.00 (6.25)	13.24 (4.6%)	5.92 (1.2%)	146.60 (6.5%)
2029	268.00 (5.5%)	13.82 (4.4%)	5.99 (1.1%)	155.50 (6.1%)

By Advertising Video-on-Demand (AVoD) and Free ad-supported TV (FAST)

(Source: statista.com)

OTT Platform Statistics reveal that in 2024, revenues from AVoD and FAST will be around USD 48.32 billion and USD 9.62 billion, respectively.

In addition, the anticipated revenues for the future years are outlined in the table below:

Year	AVoD (USD billion)	FAST (USD billion)
2025	54.54	11.68
2026	59.59	13.36
2027	63.50	14.63
2028	67.40	15.53
2029	71.31	16.14

OTT Platform Insights on Revenue Per User

(Source: statista.com)

In 2024, the revenue attributed to each user from Advertising Video-on-Demand (AVoD) is expected to approximate USD 12.33.
Following this, Free-ad-supported streaming TV stands at USD 9.93, with OTT Video Advertising at USD 48.81, Pay-per-View at USD 13.90, Video Downloads at USD 7.77, and Video Streaming at USD 76.58.

Likewise, the anticipated average revenue per user across various categories for the upcoming years is illustrated below:

Year (USD)	AVoD	FAST	OTT Video Advertising	TVoD	EST	SVoD
2025	13.21	11.43	50.27	14.17	7.74	78.97
2026	13.75	12.76	51.57	14.44	7.72	81.33
2027	14.02	13.83	52.80	14.70	7.68	83.69
2028	14.27	14.53	53.78	14.94	7.65	86.45
2029	14.50	14.95	54.49	15.17	7.62	89.04

OTT Platform User and Penetration Rate Insights

Year (billion)	AVoD	FAST	OTT Video Advertising	TVoD	EST	SVoD
2024	3.9 (50.6%)	3.9 (50.6%)	1.0 (12.5%)	0.8 (10.2%)	0.7 (9.4%)	1.4 (18.3%)
2025	4.1 (52.8%)	4.1 (52.8%)	1.0 (13.1%)	0.8 (10.4%)	0.7 (9.4%)	1.5 (19.3%)
2026	4.3 (55%)	4.3 (55%)	1.1 (13.3%)	0.8 (10.6%)	0.8 (9.5%)	1.6 (20.1%)
2027	4.5 (57.1%)	4.5 (57.1%)	1.1 (13.1%)	0.9 (10.9%)	0.8 (9.6%)	1.7 (20.7%)
2028	4.7 (59.1%)	4.7 (59.1%)	1.1 (13.4%)	0.9 (11.1%)	0.8 (9.7%)	1.7 (21.1%)
2029	4.9 (61%)	4.9 (61%)	1.1 (13.4%)	0.9 (11.3%)	0.8 (9.8%)	1.8 (21.7%)

OTT Platform Subscriber Insights

(Source: statista.com)

As detailed in the OTT Platform Statistics, by November 2024, Netflix was the leader in subscription counts with 201.7 million, trailed by Amazon Prime Video (172.1 million) and Disney+ (134.4 million).
Additionally, other OTT services’ subscriber figures are as follows: Apple TV+ (45.9 million), HBO Max (77.2 million), Hulu (35.6 million), iQIYI (103.9 million), Paramount+ (49.4 million), Tencent Video (91.3 million), Youku (70.4 million) and YouTube Premium (89 million).

OTT Platform Brand Share Insights

By the conclusion of 2023, Amazon Prime Video attained an 18% share of the worldwide OTT platform market, with Disney+ capturing 15% and Netflix holding 13%.
Furthermore, YouTube constituted a share of 12% in the OTT platform sector, while Tubi and Pluto TV accounted for 8% each, as Crave and Paramount+ both claimed 7% each.
Finally, Crunchyroll and Discovery+ held a share of 3% and 2%, respectively.
In a similar vein, the remainder of the OTT brands contributed to approximately 7% of the market share.

International Revenue Comparison by Country

OTT PlatformStatistics also indicate that the OTT Video sector in the United States is projected to generate USD 133.70 billion in 2024, expanding at an annual growth rate (CAGR) of 7.68% to achieve USD 193.60 billion by 2029.
The predominant segment will be OTT Video Advertising, expected to produce USD 85.39 billion in 2024.
By 2029, 259.8 million individuals in the U.S. are forecasted to utilize OTT video services, with user penetration increasing from 71.0% in 2024 to 74.1%.
The average revenue per user is anticipated to reach USD 550.60.

According to OTT Platform Statistics, the market assessments for the next four leading nations in 2024 are displayed in the table below:

Country	Market Size (USD)	CAGR (2024 to 2029)	Largest Market	User Penetration Rate	Average Revenue Per User (USD)
China	76.60 billion	6.73%	OTT Video Advertising: USD 53.48 billion	65.6%
United Kingdom	15.95 billion	4.48%	OTT Video Advertising: USD 9.71 billion	83.9%
Japan	9.94 billion	5.42%	OTT Video Advertising: USD 5.23 billion	65.4%
Germany	7.18 billion	6.14%	Video Streaming (SVoD): USD 4.30 billion	82.5%

By Region, 2024

Region	Revenue (USD)	CAGR (2024 to 2029)	Revenue Per User (USD)	User Penetration Rate
Africa	3.91 billion	8.54%	10.06	29.9%
Americas	151.30 billion	7.58%	223.30	66.7%
Asia	104.80 billion	6.65%	46.32	49.8%
Australia and Oceania	5.66 billion	6.38%	251.40	51.9%
Caribbean	375.50 million	4.76%	19.06	48.6%
Europe	50.71 billion	5.77%	89.10	67.4%

Top 3 OTT Platform Statistics

By Netflix

Netflix has achieved 282.7 million paying subscribers globally, adding 5.1 million in the third quarter of 2024.
For Q3 2024, the company disclosed revenues of USD 9.82 billion, representing a 15% escalation compared to the same timeframe last year.
During the third quarter of 2024, Netflix’s profits surged by 41% year-over-year, totaling USD 2.36 billion.
The ad-supported option has drawn in 1.9 million subscribers in Q3 2024.
Netflix’s expenditure on content for 2024 will total USD 17 billion, affirming its dedication to providing varied and captivating programming.

By Amazon Prime Video

Prime Video’s ad-supported audience is about 200 million users worldwide, with over half residing in the United States.
In the U.S., Prime Video captures a 22% share of the subscription video-on-demand (SVOD) market, equivalent to Netflix’s portion.
Amazon has amplified its investment in Prime Video content to approximately USD 21 billion in 2024, up from USD 18.9 billion in 2023.
Prime Video’s recent upfront event secured over USD 1.8 billion in ad commitments, which exceeded expectations and suggests possible ad revenues of USD 3.5 billion to USD 4 billion by 2025.
The fourth season of “The Boys” garnered more than 55 million global viewers within 39 days of its debut, making it Prime Video’s fourth most-viewed television season to date.

By YouTube

As of January 2024, YouTube boasts more than 2.7 billion monthly active users globally.
In 2023, YouTube’s ad revenue reached USD 31.7 billion, a 2% rise from the previous year.
As of February 2024, YouTube TV has exceeded 8 million subscribers in the United States.
Users collectively view more than one billion hours of videos daily on YouTube.
In the last year, YouTube users have consumed over 35 billion hours of sports content, reflecting a 45% increase from the previous year.

OTT TVs App Statistics

By the close of 2026, Pay TV subscribers are anticipated to surpass the 1 billion benchmark.
A significant segment of the population, 66%, utilizes set-top boxes connected to Pay TV services for their streaming subscriptions.
In the U.S., more than half of connected TV viewers (54%) fall within the 18 to 34 age range.
OTT TV services are expanding rapidly. The Asia Pacific region experienced a 90% surge in subscriptions, with revenues projected to hit USD 54 billion by 2026.
In the U.S., 82% utilize at least one OTT application, in contrast to 67% who continue to subscribe to conventional Pay TV.
Globally, smartphones play a vital role, with nearly half the global population owning one.

OTT Advertising Statistics

OTT video advertising is projected to produce USD 191.30 billion in revenue by 2024,“`html
- comprising more than half of all OTT revenues.
- Conventional TV advertising expenditures will continue to exceed streaming, attaining USD 60.56 billion in 2024.
- Streaming will account for approximately one-third of the total US TV and streaming advertising budgets.
- A significant portion of OTT viewers (65%) utilize a secondary device to look up product details while consuming content.
- Moreover, 59% of Americans are willing to accept advertisements if it ensures they can access free OTT content.
- According to OTT Platform Statistics, by 2027, nearly 3.4 billion individuals are anticipated to utilize ad-supported video-on-demand (AVOD) services.
- The global OTT video sector is predicted to experience user penetration increasing by 70.1% by 2029.
- Globally, income from streaming TV and films is expected to reach USD 224 billion by 2027.
- On average, OTT video advertising is projected to yield USD 12.18 per user in 2024.
- In the United States, expenditures on digital video advertisements will elevate to USD 112.77 billion by 2028.
OTT Live Streaming Statistics
- This year, Uscreen’s live streams garnered 5.6 million views, with 1.6 million originating from mobile applications and 1.2 million from television applications.
- Fitness and wellness subscriptions observe that 30% of their live stream views come from mobile users.
- Simultaneously, OTT Platform Statistics indicate that media and entertainment subscriptions allocate 23% of their viewing time to mobile apps and 20% to TV apps.
- The faith and spirituality sector received 14% of its viewing time through TV applications, with a total watch time surge of 300% over the span of a year.
- By 2024, the number of American live video viewers will reach 164.6 million.
- The global live-streaming industry is anticipated to hit USD 184 billion by 2027.
Conclusion

OTT platforms have transformed how audiences view films, series, and videos. They provide convenience, diversity, and adaptability, enabling users to enjoy content whenever and wherever they prefer. With an abundance of choices, viewers can select options that align with their preferences and budget. These platforms afford creators an opportunity to share distinctive narratives and connect with worldwide audiences. As technology advances, OTT platforms will persist in expanding and evolving, making entertainment even more attainable.

In conclusion, OTT platforms are influencing the future of entertainment by delivering increased options, enhanced quality, and a customized experience for all. Their proliferation illustrates how much individuals cherish entertainment that accommodates their lifestyles.

What distinguishes an OTT platform from traditional television?

An OTT platform delivers content online at any time, unlike traditional television, which has predetermined schedules and channels.

Is a subscription necessary to access an OTT platform?

A subscription is not always required to access an OTT platform. Some provide free content, while others necessitate a fee.

Can OTT content be viewed on any device?

Yes, OTT content can be viewed on nearly any device, such as smartphones, tablets, smart TVs, laptops, and more.

Is an internet connection essential for viewing OTT content?

Yes, an internet connection is essential to watch OTT content as it streams online in real-time.

What types of content can be found on OTT platforms?

OTT platforms feature movies, television shows, web series, documentaries, live sports, and children’s programs available online.

Barry Elad

Barry Elad is a technology enthusiast deeply interested in various technological subjects. He gathers essential statistics and information to simplify technology comprehension. Barry emphasizes software and its advantages for everyday living. In his leisure time, he enjoys crafting healthy recipes, practicing yoga, meditating, and taking nature walks with his child. Barry’s goal is to demystify complex technological information for all.

Other Articles by Barry Elad

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