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PARIS—The lodging and tourism sector is perpetually evolving, consistently shaped by the shifting preferences, aspirations, and requirements of travelers across the globe. The year 2025 is set to unveil various captivating trends that will profoundly influence the industry and transform the way individuals travel. These trends, inspired by technological innovations, ecological awareness, and changing consumer habits, have been discerned through comprehensive scrutiny of UK search data, survey findings, and keyword search statistics.
A prominent trend in 2025 is the emergence of AI-tineraries. An Accor survey indicates that 13 percent of Brits are anticipated to employ AI-enhanced tools for their travel arrangements in 2025. The remarkable surge in the utilization of AI within the travel sector can be linked to functionalities such as seamless trip planning and immediate adaptability that these AI resources provide, simplifying trip arrangements for travelers.
In terms of destination preferences, 2025 will showcase a significant shift towards lesser-known sites or “Authenti-cities.” Fifty-eight percent of Brits are predicted to favor visiting these hidden treasures over well-trodden tourist attractions. This trend is propelled by the wish to evade over-tourism and seek meaningful, personal experiences in underexplored areas.
Increasing Environmental Consciousness
Sustainable travel, dubbed ‘Earth-Friendly Escapes,’ is yet another trend gaining traction. In 2025, 28 percent of Brits intend to engage in sustainable travels. Heightened environmental awareness, paired with travelers’ pursuit of authenticity, supports this movement.
The rise of remote work has sparked interest in “Work-Play Wanderlust,” with 16 percent of Brits planning to blend work and leisure travel. This trend is enhanced by the flexibility offered by remote work and the surge in digital nomad visas.
Solo travel, also known as “Solo Sojourns,” is witnessing a rise, with 24 percent of Brits aiming for individual trips in 2025. The empowerment, personal development, and enhanced freedom provided by solo travel draw increasing numbers of travelers to this phenomenon.
Food-centric travel, termed “Tasty Travels,” is another expanding trend. Thirty-two percent of Brits are enthusiastic about journeys centered around culinary experiences. Travelers are increasingly using food as a cultural entryway, searching for regional specialties, Michelin-starred eateries, and hidden culinary treasures.
Growing Focus on Mental & Physical Well-being
Wellness retreat weekends, referred to as “Wellbeing Weekenders,” are on the rise. Thirty-one percent of Brits express interest in participating in one. The increasing concentration on mental and physical wellness is propelling this tendency.
An additional intriguing trend is “Athletic Adventures”. Eighteen percent of Brits aim to travel for sports, merging their enthusiasm for leisure sports with their love for exploring. The internationalization of sporting events and the quest for fitness challenges fuel this trend.
Music enthusiasts will also be on the move, with 32 percent of Brits eager to embark on musical travel experiences or “Musical Pilgrimages” in 2025. The global expansion of music events and the increasing popularity of music tourism underpin this trend.
Film and TV show fans are likewise getting involved with “Set-Jetting.” As films and television gain prominence, 24 percent of Brits are keen to explore the filming locations of their favorite productions.
The Most Favored Destinations
Regarding sought-after destinations for 2025, New York City, Singapore, and the Maldives are expected to rank as the most favored among Brits. Based on search and media trend evaluations, these locations achieved the highest scores in the research.
These trends, derived from extensive investigation and analysis, provide significant insights into the shifting dynamics of the lodging and travel industry. By comprehending these trends, enterprises in the travel and hospitality sector can more effectively meet travelers’ evolving demands and preferences, delivering unique, personalized, and unforgettable experiences.
Visit Accor for additional information.
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