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More than 1,300 enterprises from China participated in the launch of the CES exhibition in Las Vegas on Tuesday, which is recognized as the largest consumer electronics exposition worldwide held each year.
They are presenting the newest technologies and devices, including the largest LED television globally, augmented reality (AR) spectacles, artificial intelligence PCs, as well as vehicles featuring advanced intelligence capabilities.
In spite of the persistent conflicts between the US and China in the technology sector, CES 2025 has welcomed over 1,300 Chinese firms this year, a rise from last year’s total of 1,115. Based on media reports, Chinese involvement represents over a quarter of the 4,500 exhibitors registered for 2025.
Imaginechina
CES 2025 showcases the growing diversification of Chinese manufacturers’ strategy to “go global,” expanding product lines beyond traditional computers, mobile devices, and tablets to encompass categories such as AI spectacles, robotic vacuum cleaners, smart companions, and other emerging intelligent terminal innovations.
Chinese brands are acquiring a more significant share in the global marketplace, according to Wang Jiping, vice president of IDC China.
Ti Gong
Prior to the CES inauguration, Hisense unveiled its 116-inch Mini LED TV, recognized as the largest RGB-Mini LED TV in the world. Equipped with its own AI processor, Hisense has integrated a sophisticated RGB color management system to deliver vibrant imagery to users. This television, making its first appearance at CES, will commence global sales in March, reinforcing Hisense’s dominant status in the market for screens measuring 100 inches or larger.
Lenovo, the largest personal computer manufacturer in China, is showcasing its latest AI PCs during the event. XReal intends to showcase the new XReal One glasses along with applications that merge AI with AR.
According to IDC, sales of AI PCs are projected to reach 250 million units by 2028, amounting to 91 percent of overall sales.
Chinese companies, spanning robotics, automotive, and PC sectors, also featured in the opening keynote of CES by Jensen Huang, CEO of Nvidia.
Huang introduced the new RTX 50 Series GPUs, compact AI supercomputing desktop products, and a variety of AI instruments and services designed to create profound connections between artificial intelligence and the physical realm.
Prominent mentions of Chinese robotics firms, including Fourier and Unitree, were made during Nvidia’s keynote. The semiconductor giant is expanding its AI capabilities from PCs and data centers into robotics and automotive fields utilizing “physical AI” tools. Huang noted that these innovations will assist robots in learning through simulated environments closely resembling reality.
Zhu Shenshen / SHINE
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