eBay Statistics: eBay stands as one of the prominent e-commerce platforms worldwide, linking millions of buyers and vendors globally. It commenced in 1995, evolving into a marketplace that includes a wide array of items from electronics to collectibles. This platform is designed with a highly accessible interface and a secure payment mechanism, which contributes to its popularity among both occasional users and professional vendors. As of 2024, eBay boasts over 132 million active buyers and 18 million active sellers, significantly influencing the online shopping landscape.
The site is recognized for its extensive variety of products, competitive rates, and distinctive auction format. This article delves into essential statistics regarding eBay, covering aspects like revenue, market share, and environmental initiatives, illustrating how it continues to adapt in the fast-paced realm of e-commerce.
General eBay Insights
In 2023, eBay reported 132 million active buyers, with a total transaction value of USD 73 billion for the year.
Approximately 48% of these transactions occurred in the United States.
In August 2004, eBay acquired a 25% share in the classified ads platform Craigslist for USD 32 million.
Phillip Knowlton, a previous executive from Craigslist, was the seller of this stake.
Subsequently, in December 2004, eBay acquired Rent.com for USD 415 million.
According to eBay Statistics, a Giga Yacht was sold on eBay for USD 168 million, marking it as the highest-priced item ever sold on the website.
Currently, electronics and accessories account for the largest selling category on eBay, comprising 16.4% of total sales.
eBay Revenue Insights
(Source: statista.com)
A report from Statista indicates that eBay generated approximately USD 2.56 billion in revenue during the first quarter of 2024, the same as the previous quarter.
Similarly, eBay’s net revenue for the second and third quarters of this year was USD 2.57 billion and USD 2.6 billion, respectively.
By Net Income
(Source: statista.com)
As highlighted in eBay Statistics, the company recorded a net income of USD 588 million in the third quarter of 2024.
This reflects an increase from the USD 545 million earned during the same period in 2023.
The platform also reported net incomes of USD 648 million and USD 602 million in Q1 and Q2 of 2024, respectively.
By Gross Merchandise Volume
(Source: statista.com)
In the first quarter of 2024, eBay’s total sales value, recognized as gross merchandise volume, was approximately USD 18.62 billion.
Moreover, in Q2, there was a slight decline in eBay’s GMV, amounting to USD 18.42 billion.
eBay’s Active Buyer Statistics
(Source: statista.com)
eBay Statistics reveal that in the third quarter of 2024, the U.S.-based platform had roughly 133 million individuals actively engaged in shopping globally.
In comparison, the total number of active eBay buyers in Q1 and Q2 was consistent at 132 million each.
eBay Revenue by Region
(Source: statista.com)
The eBay Statistics indicated that in 2023, eBay generated over USD 5,073 million in revenue within the U.S., surpassing the previous year’s figures.
In the UK, eBay accrued USD 1,609 million during the same year, followed by Germany with USD 971 million.
The remaining regions collectively contributed an annual net revenue of USD 1,430 million.
eBay App Download Insights
Between January 2021 and May 2024, the eBay application was downloaded between 2.2 million to 3.6 million times each month across the globe.
The peak download month was January 2021, reaching 3.6 million, while May 2024 saw around 2.4 million downloads.
The table below provides details on the monthly downloads for 2024:
Months
Downloads (in millions)
Jan
2.6
Feb
2.5
Mar
2.4
Apr
2.3
May
2.4
eBay Employee Demographics
As of December 31, 2023, eBay employed approximately 12,300 individuals worldwide, indicating a 6.03% growth from the prior year.
According to eBay Statistics, around 7,500 employees, or 61% of the total workforce, are based in the United States.
Internationally, about 4,800 employees represent the remaining 39%.
Based on eBay Statistics, almost 40% of the overall workforce consists of women, while men make up the remaining 60%.
Furthermore, women fill 34% of leadership roles, whereas men occupy 66%.
Seller Feedback Statistics on eBay
As of August 14, 2024, MusicMagpie topped the eBay seller list with 18,586.07K feedback entries in the preceding 30 days.
The store has accumulated over 102.95K feedback ratings over its operational lifetime.
The table below details the feedback ratings from other prominent sellers within the same timeframe:
Sellers
One Month Feedback (in K)
Lifetime Feedback (in K)
second.sale
6,106.7
100.28
worldofbooks08
12,876.41
86.11
media ops
12,028.73
80.24
baham_books
2,948.74
“`html
47.29
dcsports87
1,556.35
40.44
thrift.books
5,260.07
36.89
comc_consignment
2,722.68
30.2
gregmorriscards
3,008.28
29.64
bullseye_dealsa
606.27
27.01
(Source: statista.com)
Statistics of eBay Sellers
eBay possesses over 18.3 million seller accounts, with nearly 31% of the premier sellers situated in the USA.
According to eBay Statistics, 94% of sellers acknowledge that eBay significantly contributes to their achievement.
Approximately 68% of sellers indicate that eBay supported them in initiating their businesses, while 76% attribute their expansion and accessibility to new markets to eBay.
Moreover, 77% affirm that eBay assisted them in drawing new clientele.
Most sellers, 90%, concur that eBay prospers when its sellers thrive.
Motivations for eBay Sellers to Engage in Second-hand E-commerce
(Source: statista.com)
eBay Statistics also reveal that 94% of Gen Z sellers and 90% of Millennial sellers cited eBay’s capacity to prevent items from entering landfills.
In a 2024 survey of eBay’s consumer-to-consumer (C2C) sellers, 78% claimed they opted for second-hand e-commerce primarily due to its emphasis on sustainability, with 72% (Gen Z sellers) and 70% (Millennial sellers) following.
About 64% of global sellers noted that selling pre-owned goods is simpler on eBay.
Likewise, 58% of Gen Z sellers and 51% of Millennial sellers participated to earn additional income.
Statistics of eBay Shoppers Who Value Sustainability
(Source: statista.com)
A 2024 survey of eBay customers indicated that 74% regard purchasing second-hand items as an inherently sustainable option.
Additionally, 68% expressed that sustainability is becoming increasingly significant to them each year.
Conversely, 63% of participants affirmed that sustainability plays a vital role in their everyday purchasing choices.
Statistics of eBay by High-Value Items Sold
The priciest item ever auctioned on eBay was a Giga yacht, valued at USD 168 million.
A Gulfstream II aircraft was sold for USD 4.9 million.
An individual spent USD 4.5 million for the opportunity to have lunch with Warren Buffet.
An entire town, Albert, Texas, was purchased for USD 2.5 million.
Additionally, a residence featuring a war-proof bunker was acquired for USD 2.1 million.
By Popular Product Category
(Source: ecommercebonsai.com)
eBay Statistics further emphasize that electronics and accessories rank as the most favored categories on eBay, comprising 16.4% of sales.
Clothing and accessories hold the second position, representing 13.8%.
Other widely sought categories on eBay include automotive (10.5%), health and beauty (8.8%), and sports and outdoor items (7%).
Tools and home, alongside home and kitchen, each account for 6.3%.
Toys and games contribute 4.8%, jewelry 4.5%, and books 4.3%.
Shoes and floral or gift items each represent 2.8%, while software and mobile applications add 2.1%.
Statistics of eBay Business Growth
(Source: cdn.shopify.com)
A report indicates that approximately 95% of sellers depend on eBay for business success and consider it an essential tool.
More specifically, 29% of sellers assert that their business would not be viable without eBay, while 36% express that they rely “substantially” on the platform.
eBay Statistics indicate that another 29% claim that eBay enhances their business.
Statistics of eBay Website Traffic
(Source: similarweb.com)
As of November 2024, the aggregate number of visits to ebay.com had escalated to 609.2 million, representing a 0.77% increase from the previous month, with a bounce rate of 39.53%.
Further reports from eBay Statistics indicate that the global rank of the website at that time is #45, with U.S. rank at #10, and category rank at #2.
By Country
(Source: similarweb.com)
Statistics from eBay in 2024 reveal that the United States accounted for 79.93% of the website’s overall traffic, marking a 1.65% increase from 2023.
In November 2024, the traffic contributions from other countries included: Canada: 1.37% (-4.04%), Mexico: 1.16% (+0.24%), Japan: 1.04% (-9.5%), United Kingdom: 0.81% (-3.29%).
Other nations collectively represented around 15.69% of visitors to ebay.com.
By Demographics
(Source: similarweb.com)
As of November 2024, the percentage of male and female users on eBay.com was 59.33% and 40.67%, respectively.
Additionally, eBay Statistics by age group show that the majority of website users fall within the 25 to 34 years category, accounting for 24.53%.
Approximately 19.39% of eBay users are in the 35 to 44 age range.
On the other hand, 17.05% and 14.74% belong to those aged 45 to 54 and 18 to 24, respectively.
Moreover, 14.47% of website users are individuals aged between 55 and 64 years.
Users aged 65 and above accounted for 9.82% of traffic on ebay.com.
By Traffic Source
(Source: similarweb.com)
Direct searches brought the largest amount of traffic to ebay.com, representing 63.67% of the website data.
Organic searches made up nearly 22.81% of the share, while referrals contributed 5.36%.
Further eBay Statistics reveal that additional sources are paid search (5.28%), social media (2.09%), email (0.17%), and display advertising (0.63%).
By Social Media Statistics
(Source: similarweb.com)
eBay Statistics specify that YouTube held the highest social media referral rate with a share of 47.93%, in comparison to Reddit’s 19.95% share.
Facebook, Pinterest, and X-Twitter each contributed a website share of 14.28%, 6.36%, and 2.52%, respectively, on ebay.com.
In November 2024, other social media channels combined made up 8.96% of the eBay website’s traffic.
Upcoming Product Launches
eBay intends to introduce an upgraded mobile app featuring a more user-friendly interface and an expedited checkout process to enhance user involvement.
The firm aims to expand its Global Shipping Program, facilitating international transactions for both buyers and sellers.
Sustainability Initiatives of eBay Statistics
In 2023, eBay’s e-commerce activities resulted in USD 4.9 billion in positive economic contributions.
These activities “`
Additionally, it mitigated 1.6 million metric tons of carbon output and redirected 69,000 metric tons of refuse from landfills.
As of 2023, eBay accomplished 91% sustainable energy usage across its data facilities and offices.
The corporation intends to attain 100% renewable energy consumption by 2025.
eBay has committed USD 1.2 million to its Circular Fashion Fund, endorsing eco-friendly fashion projects through 2025.
eBay documented a 59% decrease in Scope 1 and 2 emissions from its 2019 benchmark, highlighting considerable advancements toward its ecological objectives.
Conclusion
eBay continues to be a significant entity in the e-commerce sector, linking millions of purchasers and vendors around the world. Its extensive base of active participants and listings reflects its popularity, while its revenue and market share emphasize its commercial achievements. eBay’s initiatives aimed at sustainability and philanthropic efforts enhance its favorable influence.
As technology progresses, eBay persists in evolving to meet the demands of its users. With its reliable platform, eBay stays a dependable option for online shopping and trading globally.
How do I set up an account on eBay?
Visit eBay’s website, select “Register,” provide your information, and establish an account.
What variety of items can I buy or sell on eBay?
You can purchase or sell products such as electronics, clothing, collectibles, automobiles, and home essentials.
How does the bidding process function on eBay?
On eBay, purchasers place bids on items, and the highest bidder prevails when the auction concludes.
What is eBay’s “Buy It Now” feature?
eBay’s “Buy It Now” option allows you to purchase items instantly at a set price, avoiding auctions.
How does eBay manage shipping?
eBay sellers determine shipping options, and buyers select their preferred method during the checkout process.
How are transactions processed on eBay?
eBay securely processes payments, allowing buyers to pay online while sellers receive funds directly.
Saisuman is a skilled content creator with a strong passion for mobile technology, innovative gadgets, law, and science. She composes articles for websites and newsletters, performing extensive research on behalf of healthcare professionals. Proficient in five languages, her enthusiasm for literature and languages paved the way for her writing career.
Holding a Master’s in Business Administration with a focus on Human Resources, Saisuman has experience in HR and with a French multinational company. During her leisure time, she enjoys exploring new places and singing classical music.
At Coolest Gadgets, Saisuman evaluates gadgets and interprets their statistics, simplifying intricate information for readers to comprehend.