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Meghan Markle will promote her lifestyle brand’s offerings directly to viewers with the assistance of Netflix, numerous sources inform Page Six.
The Duchess of Sussex, aged 43, introduced American Riviera Orchard last March with a soft launch via social media, which featured her gifting jars of homemade preserves to prominent acquaintances like Mindy Kaling, Chrissy Teigen, and Kris Jenner.
However, there have been several inquiries regarding who is truly managing the brand, who is financing it, and what items it will encompass.
A prior source relayed to Page Six that, contrary to speculation, Markle is indeed the CEO of her lifestyle brand.
We are now informed that Netflix also plays a part in distributing products linked to Markle’s upcoming lifestyle program, “With Love, Meghan,” which debuts on January 15 via the streaming platform.
This is not the first occasion the streaming behemoth has launched products in conjunction with its content.
Last February, Netflix and Cupcake Vineyards unveiled a limited-edition Chardonnay dubbed “Love Is Wine” to accompany its reality show hit “Love is Blind,” which sold out online within days. As reported by TMZ, Netflix also filed a trademark application for the phrase “Love is Wine” applicable to cake molds, glassware, napkin rings, plates, tea infusers, flasks, and various other types of drinking vessels.
“As Netflix becomes more involved in live events, initiatives like this make increasing sense for their future,” a Hollywood source disclosed to Page Six.
Since introducing an ad-supported subscription tier in November 2022, the source remarked, “They are now collaborating with advertisers, which presents them with greater chances to cultivate mutually advantageous partnerships like this.”
A representative for the Sussexes opted not to provide comments. Page Six has sought comments from Netflix.
Markle has already submitted trademark applications for her brand to encompass a range of household products, including tableware, kitchen textiles, drinkware, coffee and tea services, and more. Also specified were jellies, jams, marmalades, fruit preserves, and an assortment of spreads and butters, alongside body soap, body oil, cosmetics, and pet shampoo.
The filing additionally covers stationery, linens, minor kitchen devices, yoga tools, and gardening equipment.
However, Markle has encountered numerous trademark challenges since declaring the brand’s imminent introduction, which includes a rival lifestyle brand Harry & David submitting a protest letter, asserting that the name American Riviera Orchard is overly similar to its Royal Riviera product line.
In September, Markle’s trademark request was denied by the USPTO, which cautioned that businesses are prohibited from trademarking geographical locations.
American Riviera references Santa Barbara, California, where she resides with Prince Harry and their children, Prince Archie and Princess Lilibet.
Representatives for Markle have previously stated that such obstacles were to be anticipated.
In November, it was disclosed that Markle has solicited a three-month extension from the US Patent and Trademark Office to launch American Riviera Orchard.
The initial preview of “With Love, Meghan” was released last week and showcased Markle demonstrating her culinary and gardening abilities while dressed in a designer outfit, featuring appearances from her celebrity acquaintances such as Mindy Kaling, chef Roy Choi, Alice Waters, and her “Suits” co-star and close friend Abigail Spencer.
“I’ve always been passionate about transforming something quite ordinary into something extraordinary,” Markle reveals in the video, which portrays her working in the kitchen with the Lovin’ Spoonful’s “Do You Believe in Magic” playing softly in the background. “Surprising others with moments that indicate I genuinely considered them.”
Upon receiving a slice of cake, Kaling remarks, “This is probably one of the most glamorous experiences of my life.”
An industry insider informed us that Markle has been diligently pursuing her “entrepreneurial” ventures.
Page Six first uncovered Markle’s aspirations to emulate lifestyle icon Martha Stewart with her Netflix show, and promotional clips for her brand have depicted her in the kitchen of a breathtaking Montecito estate.
She recorded her series — which celebrates “the pleasures of cooking, gardening, entertaining and friendship,” as described by Netflix — throughout California and at the expansive residence of Tom and Sherrie Cipolla, benefactors who are well-known in the Montecito social scene.
Markle shared the series’ trailer on her new Instagram account, stating, “I have been eagerly anticipating sharing this with you! I hope you enjoy the show as much as I loved creating it. Wishing everyone a wonderful new year! A huge thank you to our phenomenal crew and the team @netflix. I am deeply grateful for the support – and enjoyment!”
Directed by Michael Steed, “With Love, Meghan” is set to debut on January 15 with a total of eight episodes, each lasting 33 minutes. Markle and Harry, aged 40, produced the series through their Archewell Productions company.
This marks Markle’s initial solo hosting endeavor with Netflix following her and Harry’s multi-million dollar contract with the streamer in 2020.
In 2022, the Sussexes unveiled their five-part “Harry & Meghan” docu-series, which chronicled their new life in California.
This project was subsequently followed by “Heart of Invictus,” a documentary centered on athletes preparing for the Invictus Games founded by Harry, and the latest “Polo” docu-series.
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