Nuvei and GiG Join Forces to Revolutionize Online Gaming Transactions

Nuvei has partnered with Gaming Innovation Group (GiG), a B2B technology provider for the online gaming industry.

This collaboration is aimed at allowing gaming operators to enhance their payment capabilities through their current integration with GiG’s CoreX player account management system, as stated in a Tuesday (Jan. 7) press release.

“With this direct integration to the GiG CoreX platform, iGaming operators can utilize Nuvei’s payment knowledge across international iGaming markets to optimize their revenues and stimulate their growth,” according to the release.

The partnership grants operators access to Nuvei’s reach across over 200 nations, linking them to 720 alternative payment solutions, per the release.

“This integration reflects our dedication to offering the most relevant and innovative payment solutions that promote growth for our clients,” Nuvei CEO and Chair Philip Fayer mentioned in the release.

The PYMNTS Intelligence report “Generation Instant: Gamers and Winnings” discovered a rising demand for digital instant payment methods among gamers, with 76% of gamers lacking access to instant payouts indicating they would utilize them if available. This has prompted firms like Caesars Sportsbook to provide push-to-card instant payouts within their applications.

In a related context, Nuvei Vice President Pattie Mercier spoke with PYMNTS last month about the significance of alternative payment solutions (APMs).

Mobile revenue was estimated to represent 53.2% of sales during the festive season, highlighting the predominance of digital wallets; buy now, pay later (BNPL) services; and mobile-centric payment platforms. Approximately 57% of consumers are shopping globally today, according to Mercier.

She identified three primary factors propelling the uptake of APMs: consumer desire for convenience and speed; the shift to mobile- and digital-first platforms; and the globalization of trade.

Firms aiming to adopt APMs must comprehend their customer demographics to effectively engage with this new payments ecosystem. The choice of appropriate APM depends on variables such as demographics, income brackets, and the nature of the goods or services offered, she stated.

“It’s truly about understanding your customer and providing the suitable APM at the precise time to the ideal customer,” Mercier said.