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Nvidia (NVDA) CEO Jensen Huang addressed the audience at CES 2025 on Monday, unveiling the chip manufacturer’s newest generation of graphics chips tailored for desktop and laptop gaming setups. Drawing from the Blackwell architecture powering Nvidia’s AI data center chips, the newly launched GeForce RTX 50 series cards promise numerous enhancements for PC gamers and content creators.
Moreover, the company is infusing a greater portion of its AI expertise into the cards through innovative software that it claims will significantly elevate gaming performance compared to previous iterations. The series is divided into two categories: those designed for desktop systems and those intended for laptops.
The series features the RTX 5070, RTX 5070 Ti, RTX 5080, and RTX 5090. The starting price for the desktop variants of the cards is $549 for the RTX 5070, escalating to $1,999 for the premier RTX 5090. The cost of the laptop variants depends on the computer manufacturer, but Nvidia anticipates that laptops equipped with RTX will be approximately $1,299, while those featuring the RTX 5090 will be priced around $2,899.
The impressive desktop variant of the RTX 5090, which I’m looking to save up for, is packed with 92 billion transistors and, like the entire RTX 50 series collection, utilizes TSMC’s 4-nanometer chip fabrication process.
In addition to the typical generational performance upgrades, Nvidia claims it has discovered ways to extract even more capability from its DLSS (deep learning super sampling) technology, which employs AI to boost a game’s graphics and frame rates beyond what a system’s hardware can typically provide.
The newest iteration of DLSS — DLSS 4 — incorporates what Nvidia refers to as Multi Frame Generation. DLSS can already increase the number of frames in a game’s output, enhancing overall frame rates. Frame rate, measured in frames per second, indicates how many times your computer refreshes what is displayed on your screen. A higher frame rate results in a smoother visual experience.
The earlier version of DLSS would render a gaming scene and subsequently generate it for your viewing. While this improved performance, Nvidia asserts that Multi Frame Generation elevates it further, by rendering a game scene and then creating three additional scenes on top of it.
Though it may sound complex, Nvidia indicates that this advancement can yield an 8x enhancement over conventional game rendering. Combine DLSS 4 with the RTX 5070, and you’ll experience gaming performance equivalent to Nvidia’s former leader: the RTX 4090. Indeed, the firm claims that the RTX 5090 operates at double the speed of the RTX 4090 with DLSS 4.
Regarding the laptop segment, Nvidia claims that the RTX 50 series can enhance battery longevity in ultra-slim laptops by up to 40% without compromising performance.
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