Rails Brings SoCal Vibes to Buckhead Village: A New Era in L.A. Lifestyle

Key Points

• The recently launched Rails outlet in Atlanta is situated at Buckhead Village.
• The label is celebrated for its pioneering textiles and reinvented wardrobe essentials.
• The new location is part of the brand’s ambitious retail growth strategy.

The Los Angeles-based lifestyle label, Rails, has inaugurated its store at Buckhead Village in Atlanta. This marks the brand’s inaugural retail presence in the Southeastern United States, infusing their Californian coastal heritage into the city.

The plans for this new retail outlet were unveiled in August 2024. Jeff Abrams, the founder and creative lead, established Rails in 2008. What began with a single plaid button-up crafted from extraordinarily soft fabric has now evolved to encompass all lifestyle essentials. The brand’s goal is to redefine wardrobe staples while elevating standards for comfort and fashion.

Rails Introduces Southern California-Inspired Collections to Atlanta

Hailing from the West Coast, Rails has now positioned itself in Atlanta. It is a global entity with a footprint in over 30 countries. Its collections are available through 1,200 retail partners and 16 flagship outlets worldwide.

What Can Customers Expect from the Store?

Details About the First Rails Location in Atlanta

The Rails store can be found at Buckhead Village – 252 Buckhead Avenue NE, Georgia 30305. Encompassing an area of 2,500 square feet, the interior design evokes the coastal ambiance of California. The space is adorned with a blend of neutral shades complemented by wooden design features.

Rails and Fabric Advancement

As a label, Rails emphasizes the creation of its unique fabrics, providing exceptional hand-feel and opulence. The innovative materials and their tactile qualities are the defining attributes of all its collections.

With exclusive in-house fabrics and a unique sensation against the skin, the brand enhances wardrobe essentials with classic silhouettes. The essence of West Coast style, as reflected globally, is embodied within its collections and designs.

Remarks From the Creator of Rails

Jeff Abrams expressed enthusiasm about providing an effortless Southern California-inspired style and comfort to Atlanta. He mentioned that both newcomers and devoted patrons will have the opportunity to engage directly with the Rails brand and its unique fabrics within this space.

The brand aims for retail proliferation in the upcoming years, intending to launch at least four new outlets each year. Plans have already commenced for new locations in Bethesda, Scottsdale, and Chicago.

Incorporating distinctive and contemporary collections, Rails has officially established its presence in Atlanta. The clothing brand is anticipated to create significant impacts in Atlanta’s fashion landscape in the near future.