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LAS VEGAS – X CEO Linda Yaccarino took the spotlight on Tuesday at the inaugural day of CES 2025, where crowds of technology enthusiasts gathered to witness the latest AI-driven robots, software, drones, and more.
During her highlighted keynote presentation at the multi-day gathering organized by the Consumer Technology Association, Yaccarino proudly claimed that the Elon Musk-owned social media platform was approaching 2025 at a “rapid pace.”
In an interview with keynote host Catherine Herridge, the renowned investigative journalist who was dismissed by CBS News last year, Yaccarino highlighted a “holy grail” advertising-centered feature called “Trend Genius.”
The application enhances advertising campaigns on X automatically when they are related to a trending theme — like the LVMH collaboration with actress Zendaya that became popular during the Golden Globes.
“This is something that only X can accomplish,” Yaccarino stated, mentioning that X has “unveiled and implemented over 250 product innovations” since Musk acquired Twitter for $44 billion in 2022.
This feature underwent beta testing in the past few months, she stated.
Yaccarino’s interview occurred just hours after competing Meta chief Mark Zuckerberg revealed that his company would be phasing out its widely-scrutinized fact-checking in favor of an X-style “community notes” feature.
“Mark, Meta – welcome to the celebration,” Yaccarino joked.
She was also inquired about Musk’s newly appointed position alongside Vivek Ramaswamy as the head of the Department of Government Efficiency (DOGE) and how it might impact X.
“I can’t think of two better individuals than Elon and Vivek to take on that role,” Yaccarino expressed. “As Americans, we should all be in support of the incredible success of Doge. I expect other nations to follow suit.”
In another part of the world’s premier trade event, technology policy specialists engaged in a vigorous discussion regarding whether antitrust measures being enforced in Washington DC are aiding or hindering innovation.
Luther Lowe, a prominent critic of Google and head of public policy at startup-focused Y Combinator, cautioned that large tech corporations like Google and Apple are “attempting to cut off the oxygen supply” by taking actions that serve their interests at the detriment of smaller competitors.
“If there is forceful enforcement against such behavior when it exceeds the limitations of the Sherman Act, Big Tech can coexist with Little Tech,” Lowe commented.
Experts on both sides of the discussion largely concurred that President-elect Donald Trump’s appointment of antitrust advocates like Gail Slater as Justice Department head and Andrew Ferguson as FTC chair indicated that he would maintain a rigorous approach to competition policy.
“They will be guided by a sincere, pro-innovation agenda,” stated Tyler Grimm, principal at Miller Strategies and former chief counsel at the GOP-led House Judiciary Committee.
The exhibition floor at Las Vegas Convention Center displayed thousands of exhibits, including an impressive showcase by Segway, featuring a robotic lawn mower.
Technology titan Siemens’ booth included details about its partnership with aircraft startup JetZero, which is utilizing the company’s design software to refine a futuristic wide-bodied passenger aircraft with engines mounted on top and separate luggage storage. A Siemens representative mentioned that the companies aim to have a flying model by 2030.
A large crowd gathered at the exhibit for Chinese robotics company Unitree, where humanoid robots greeted attendees and performed backflips in front of astonished onlookers.
Additionally, Xpeng Aero HT presented what it has coined an “Land Aircraft Carrier” – an electric van equipped with a flying vehicle that can fit in the trunk. The firm plans to make its first deliveries in 2026.
CES participants were still buzzing about Nvidia CEO Jensen Huang’s keynote speech from the previous evening, which played in the lobby as guests entered the convention center.
Huang received a rock star-like welcome as he unveiled Nvidia’s latest generation Blackwell AI chip lineup at the packed Michelob Ultra Arena inside the Mandalay Bay resort. Attendees queued for several hours to gain entry.
At one point, the billionaire donned his signature leather jacket and humorously expressed his desire for a beer after carrying a “shield” displaying the complete AI chip architecture on stage for several minutes – eliciting laughter from the enthusiastic crowd.
Some content creators in the audience jokingly referred to it as playing “Nvidia bingo,” as Huang referenced multiple buzzwords that fans of the chip supplier have come to expect from his presentations.
The chips, which leverage AI to produce exceptionally realistic graphics in devices used by gamers and software developers, were the focal point of a presentation that initially propelled Nvidia shares to an all-time high and received positive assessments from analysts. However, shares later fell amid a broader market downturn.
Huang also extensively discussed plans for new AI models, including Nvidia Cosmos, a so-called “world foundation model” that he claimed would enhance efforts to train software for navigating driverless vehicles and robots in the physical realm.
Many CES attendees and exhibitors humorously remarked that it was nearly impossible to find a booth that didn’t incorporate AI in some fashion.
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