Amway Embraces the Future of Gut Health: Innovations for Enhanced Wellbeing

The Nutrilite™ Begin 30 Holistic Wellness Program offers a 30-day guided experience aimed at establishing healthy practices and enhancing gut health.

ADA, Mich., January 8, 2025 – New scientific findings imply that a balanced gut microbiome can favorably affect our general wellness. Amway, a health and wellness company led by entrepreneurs, is introducing a novel wellness initiative focused on four wellness foundations, paired with nutritional supplements, that promote gut health and additional benefits.

“Holistic wellness starts in the gut,” states Kelli Templeton, Chief Marketing Officer of Amway North America. “Over time, your gut microbiome may shift due to factors such as diet, physical activity, and stress in life. As the program name suggests, it’s the optimal place to begin your wellness path. With 65 years as a global pioneer in health and wellness, Amway is constantly seeking ways to leverage emerging science and improve our product lineup.”

Rooted in transforming how individuals eat, drink, move, and think, the Nutrilite™ Begin 30 Holistic Wellness Program incorporates Nutrilite™ Begin Daily GI Primer, Nutrilite™ Balance Within Probiotic, Nutrilite™ Organics Plant Protein Powder, and includes daily monitoring, advice, and more through a complimentary, interactive application.

This initiative is supported by Dr. Amy Shah, a double board-certified M.D. and Nutritionist, and spokesperson for the Nutrilite brand. “Recent studies indicate that maintaining a balanced gut microbiome can significantly influence overall health and is directly and indirectly related to various areas of the body. Preparing your gut each morning ensures it operates effectively. Obtaining nutrients from food is ideal, but 90% of individuals don’t achieve adequate intake. Supplements can assist in bridging the gaps when diet [alone] isn’t sufficient.”

The Amway Wellbeing+ application aids participants with structured steps revolving around four wellness foundations: nutrition, hydration, exercise, and mindfulness.

The interactive application provides:

• Scientifically-supported assessments that create personalized daily routines and post-program suggestions.
• An inspiring daily journal for logging product usage and tracking progress towards healthy practices.
• Engaging materials to educate and foster accountability.

“The Begin 30 program features a remarkable trio of products and is entirely about delivering concrete benefits and initiating meaningful lifestyle transformation,” adds Templeton. “In a 30-day study, 96% of participants expressed their likelihood to continue aspects of the program independently. As part of Amway’s enduring pledge to assist individuals in living enhanced, healthier lives, we are thrilled to help people experience the impact that 30 days can yield.”

About Amway
Amway is an entrepreneur-led health and wellness enterprise located in Ada, Michigan, U.S. It is devoted to aiding individuals in leading better, healthier lives across over 100 nations and territories globally. Amway’s leading brands include Nutrilite™ dietary supplements; Artistry™ skincare and cosmetics; and XS™ energy and sports nutrition – all exclusively marketed by entrepreneurs known as Amway Business Owners. With close to 280,000 Amway Business Owners throughout North America, they operate in every U.S. state and territory, engaging in the U.S. economy via small business ownership and contributing to their communities. Amway ranks as the No. 1 direct selling corporation globally, according to the 2024 Direct Selling News Global 100 list. For the latest company updates, visit:

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