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Carolyne and Alisdair from www.carriesoutherton.co.uk first featured on the podcast for episode 312, titled “How to establish a tremendously prosperous dog photography venture.”
At that moment, she was managing Scotland’s ONLY specialized dog Photography Studio, boasting SEVEN Acres of Studio Grounds, which included an expansive indoor studio and a large showroom.
This was also home to the remarkable CATCHATHON events and photos that capture those delightful moments of dogs you’ve surely seen, where they are catching a piece of cheese or treat.
Since the recording of that interview, she and her spouse Alasdair have constructed a remarkable exhibition stand and a mobile studio mounted on a large trailer. Over the year, they participate in numerous dog shows and dog-related events with this setup to entice and book clients for their outdoor home-based studio.
In this discussion, Carolyne and Alisdair disclose the intricacies of their exceptional workflow, shooting and sales techniques, which are distinctive and extraordinarily effective. I was both surprised and thrilled to find out they sell first and shoot afterward, which is a triumph in photography sales that any photographer could replicate.
And indeed, I’m indicating they sell wall art and albums to their dog owner clients even before capturing a single image!
Here’s more of what we explored in the conversation:
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We have never been the type to lounge around, just opening the doors and expecting people to stroll in; that strategy never succeeds. You must engage with them, look them in the eye, and communicate. — Carolyne
You will also gain entry to the members-only Secret Facebook Group, where you can interact with fellow Premium Members and interview guests who will assist, encourage, and empower you to take the ideas you absorb from each episode and put them into practice. The community includes FB live video tutorials, role-playing, and special live interviews. You won’t find a more genial, driven, compassionate, and sharing group of photographers online.
Honestly, there’s even more.
You must examine your process. If you achieve the sale, determine the reasons. If you fail to secure the sale, investigate what you could have altered. Evaluate every instance. — Carolyne
Beyond everything mentioned above, you’ll obtain guidance on how to create or join a MasterMind Group with other premium members. These groups are incredibly motivating, foster accountability, and cultivate friendships with fellow professional photographers who share similar goals – to enhance their photography business.
What is your main takeaway?
Following this discussion, I would love to hear if you’ve grasped anything from what Carolyne & Alasdair conveyed. Was there something that sparked excitement or drove you to think, yes, I’m going to implement that! If that resonates with you, share your reflections in the comments below; let me know your insights and what strategies you intend to apply in your business based on today’s episode.
Our financial procedure involves clients making a 50% payment the day prior to the photo shoot. We conduct the photo session, and then they complete the payment when they return to view the final images for product selection. — Carolyne
If there’s anything I overlooked, or if you have a specific query you’d like to pose to Carolyne & Alasdair, or if you just want to express gratitude for their appearance on the show, feel free to jot them down in the comments section below.
iTunes Reviews and Recognitions
Each week, I review for any new iTunes or Google evaluations, and it’s always an exhilarating experience to receive them… for numerous reasons.
Firstly, it reinforces that I am on the correct path with the interviews and that they are aiding you in enhancing your photography business. That’s fantastic!
Secondly, as iTunes and Google are the biggest podcast search platforms, your evaluations and ratings enable other photographers to discover PhotoBizX. More listeners equate to more interviews and, ultimately, a superior show.
If you overwhelm the client with options, you risk losing them as they become bewildered. Simplify it to the essentials. Keep it straightforward. — Carolyne
If you’ve previously submitted a review, thank you! If
If you haven’t and are interested in doing so, navigate to or You may provide some genuine feedback and a rating, which will benefit both myself and the show. I’ll ensure to express my gratitude on the show and include a link to your website or blog if you share the URL of your site and your name.
On the other hand, if you’ve written a review for PhotoBizX and are seeking additional backlinks to boost your SEO, submit a review for the new Photography Xperiment Podcast. Please email me your desired keywords or phrases and specify where you would like those linked.
When individuals arrive here, they come for the experience. Upon their initial arrival, the location appears pristine. I make it a point to ensure that. So when they step in, they think, ‘Wow, this is lovely here.’ They’re already taken aback just by what they see. — Alasdair
Another excellent method to acquire a backlink to your site is by sending a video testimonial. It doesn’t have to be elaborate; your phone will suffice. Hit record and share how PhotoBizX has influenced you and your photography business.
Here is the latest review, not for the podcast, but for the recent course by Richard Grenfell…
★★★★★ The finest course you have provided!!
Via an email from Adelaide pet photographer Tanya Simmonds, in Australia on January 10th, 2025.
Thank you immensely for sending the recent course with Richard – How To Advertise Like A MoFo!!
I just wanted to inform you that I have only just completed watching/listening to it, and I must say it is arguably the finest course you have provided!!
I wholeheartedly connect with Richard and his approach. There are some real treasures within this course that I am currently implementing!!
— Tanya Simmonds
★★★★★ The premier photography business podcast.
Via a Google review from Greenslopes Brisbane family portrait photographer Stewart Ross, in Australia on January 4th, 2025.
Thank you for your dedication and interviews throughout the years, Andrew.
You have built a fantastic community and easily the premier photography business podcast.
— Stewart Ross
Thank you!
Thank you very much for tuning in, and a huge shoutout to Carolyne and Alasdair for sharing their distinctive tactics and insights on operating a highly successful dog photography business. Their method of pre-selling wall art, establishing trust with customers, and merging creativity with savvy business strategies is truly motivating. If you’ve been searching for techniques to enhance your sales approach, establish a deeper connection with clients, and expand your business while maintaining your enthusiasm, this episode is tailored for you. I eagerly await your thoughts!
Consumers purchase from individuals like themselves, but if you’re only engaging on the internet, they don’t truly get to know you, and you’re unable to demonstrate your expertise in your field. — Carolyne
That wraps things up for me this week; I hope everything is progressing positively for you in both life and business!
Thank you, and talk soon
Andrew
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