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From makeup deeply influenced by blush to striking hair bows and chrome nails, 2024 unveiled a variety of thrilling beauty trends. Numerous brands even reintroduced classic launches while embracing fresh ones. This all fills us with anticipation for what the upcoming year may bring.
In truth, we’re already witnessing some forthcoming beauty trends for 2025. Which ones should you keep an eye on? You’ve likely noticed them appearing on your social media: French hair pins and fruity fragrances are merely a glimpse of the forecasts put forth by our editors.
Moreover, Julee Wilson, the Beauty Editor at Large for Cosmopolitan, shared some of her preferred trending beauty devices aimed at scalp treatment, makeup application, and more. Each of these could help achieve these intriguing trends as well.
Continue reading to unveil the 2025 beauty trends to watch for, along with some beauty gadgets that deserve a spot in your new year regimen.
This revolutionary device provides both cold and hot treatments to help illuminate the skin, minimize pores, and lessen the appearance of puffiness around the eyes in one go. It is also expertly contoured to glide smoothly over the skin, addressing every part of your face without tugging.
For instance, “The temperature is regulated enough so that it won’t hurt even the fragile skin beneath your eyes,” states Wilson.
“This inventive tool, designed in collaboration with Isamaya, targets lymphatic drainage, enhances blood circulation, and alleviates tension for a defined appearance,” Wilson explains. “Use it on your face and scalp for amplified effects,” she continues, just like you would utilize a gua sha tool. Wilson even recommends employing the points at the top of the comb to stimulate various acupressure points.
The brush you choose can significantly influence how your foundation is applied. One of Wilson’s favorites is this one from Danessa Myricks Beauty, specifically designed in a teardrop shape to effortlessly navigate across the contours of your face. Your base makeup experience will transform entirely.
Forget the salon — these T3 hot rollers guarantee a voluminous look right at home. “With dual temperature options and CoolGrip technology, styling becomes hassle-free and durable,” recommends Wilson, who asserts she “relies on these rollers.” The rollers themselves are said to be simple to wrap around and emit heat uniformly.
While some may view them as outdated, Wilson holds a different perspective. “I sincerely believe hot rollers are one of those vintage beauty tools that are making a comeback,” she forecasts.
You’ve likely come across a facial steamer, but what about one designed for hair? As stated by Wilson, Pattern Beauty’s The Hair Steamer delivers profound moisturization to your tresses by aiding in cuticle opening and enhancing hair vitality.
“It assists in detangling curls, elongating strands, and shielding against damage for your most vibrant hair yet,” she explains. “During winter months, it’s essential to moisturize your hair due to the dry air.” Additionally, the gadget enhances the effectiveness of your preferred masks and treatments.
“Utilize these dual-ended silicone scoops to extract every last drop of your cherished products,” Wilson notes. “A beauty staple for minimizing waste and maximizing usage.” We’re convinced!
Last year, we witnessed numerous online users adopting hair oiling as a technique to tackle hair loss, thinning, and care. However, for 2025, we anticipate discovering more methods for caring for the scalp, complementing skincare from head to toe.
For instance, “scalp growth for hair loss” has shown increased search interest, as per Google Trends, over the last 30 days. Therefore, if your New Year’s resolution involves achieving stronger, healthier hair, we recommend leveraging this trend.
Associate editor Shannon Garlin previously evaluated The Ordinary’s Multi-Peptide Hair Serum for enhancing hair and scalp wellness. Following regular application, she observed some remarkable improvements. “I no longer experience itching on my scalp throughout the day (unless I’ve waited too long to wash my hair), and the flakiness is entirely resolved,” Garlin shares.
We have noticed a transformation in our approach to applying dry shampoo over recent months. Latest releases indicate a preference for dry shampoo puffs over spray formats, suggesting a potential move away from aerosol sprays in the forthcoming year.
Moreover, Briogeo has just launched their Dry Shampoo Puff, which asserts to offer a talc- and benzene-free composition for refreshing greasy roots while on the move, all while caring for the scalp.
Commerce editor and creator Julie Ricevuto has identified a growing trend in red light therapy for hair and has tested this method from HigherDose to assist with managing thinning hair. “I’m roughly a week and a half into using it and my favorite aspect is how straightforward it is to operate,” Ricevuto states. “I simply wear the hat, which has a self-timer that beeps after 10 minutes, and then I’m finished. Fingers crossed for positive outcomes after a few months of usage!”
As per Pinterest, aura makeup is set to dominate makeup trends this year. Indeed, searches for “full color makeup eyes” have surged by 375%, along with increased interest in themes like “purple blush” and “golden aura.”
After these shimmering freckles gained fame due to a very well-known celebrity, the brand experienced a rise in demand for the product, including interest from production coordinator Camryn Privette. Apply similarly to a temporary tattoo by adhering it to your skin and utilizing a moist cloth to aid in its application. Once taken off, the freckles should seamlessly blend in.
“Burgundy shades are currently having a significant beauty moment and the trend shows no indication of waning in 2025,” praises production associate Audrey Ekman. “Glossier unveiled their Black Cherry collection this month, and while I’m enamored with the entire line, my top pick from the collection is the Black Cherry Balm Dotcom; a hydrating lip balm in the ideal, luscious, burgundy-red hue.”
We’re also supporters of Clinique’s Black Honey lipstick, which coincidentally is a Shop TODAY Beauty Awards victor.
There appears to be countless methods to utilize Saie’s Glowy Super Gel. You can blend it with your foundation, add it to your body lotion, and use it as a highlighter for an all-over glow. Their new shade, Warmglow, is a soft, warm gold that is the ideal tone for achieving this trend.
Alongside satin skin and natural glam, mocha makeup will have its time in the spotlight. We suspect this is because Mocha Mousse was Pantone’s ‘Color of the Year’ for 2025, characterized as a subtle, warm, and rich brown.
This cream-to-powder eyeshadow
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The pot from Merit works exceptionally well. While an eyeshadow brush can be useful, the product blends effortlessly with just your fingers.
Your ideal lip combination is merely a click away. Tower28’s Line+ Shine lip duo features their top-selling lip liner and gloss that are both pleasant to wear and easy to apply.
Senior social media editor Kate McCarthy forecasts that French hairpins “will be prominent this year,” following tutorials she has come across online about utilizing them. Additionally, we might see a rise in stylish hair ties this year, including those with metallic details and whimsical bow designs.
Though it might appear intricate to utilize, French hairpins should offer a more stable method to achieve flawless slicked-back buns. Unlike claw clips, the hairpin must be twisted counterclockwise to shape a bun.
Your hair merits embellishment, too. Adored by social media editorial assistant Annie Shigo, this stylish hair tie features metallic silver hardware, elevating your typical ponytail.
2024 was possibly the year of delightful and romantic fragrances, with fruits such as cherry and strawberry returning. We’ll continue to embrace fruity scents in 2025, but expect to witness more fragrances incorporate notes like peach, plum, pear, citrus, and apricot; embracing the emergence of more ‘fresh’ aromatic fruits.
Skin perfumes, which evolve with your body’s natural pH, have gained popularity over the years. Embracing the trend and those expected in 2025, Snif’s ‘Me’ fragrance incorporates notes of plum, peach, and white that will “shape-shift” to produce a scent exclusive to you. Ekman describes it as “a sophisticated mélange” that she “can’t wait to receive compliments on throughout the year!”
With notes of apricot, plum, peonies, and jasmine, this fragrance from the beloved scent brand Phlur may encapsulate what awaits in 2025. It’s refreshing; it’s subtle; and it’s exceptionally luscious.
Prada’s Infusion de Rhubarbe Eau de Parfum is brimming with character. The fragrance opens with green mandarin, succeeded by rhubarb, rose, and musk for a unisex, fruity-floral aroma that is both sweet and sophisticated.
Julee Wilson serves as the Beauty Editor at Large for Cosmopolitan.
The Shop TODAY editors and writers scour the internet to discover the finest products available. We consult expert sources, analyze customer feedback, and even leverage our personal experiences to enhance the shopping experience for our audience.
As an editorial group, we autonomously generate content and decide on coverage based on investigation, reporting, and what we believe TODAY.com readers would prefer to read about. Our content aims to serve and inform readers who are seeking the latest products to enhance their lives. Items are sold by the retailer, not TODAY. Prices and availability are precise as of the publication time.
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