Nuvei Unveils Game-Changing Omnichannel Payment Solution for the UK Gaming Industry

Canadian FinTech Nuvei introduced a comprehensive payment tool for the gaming industry in the United Kingdom.

“By dismantling the obstacles separating online and offline experiences, we’re empowering operators to craft more customized and captivating player journeys,” Nuvei President and CEO Philp Thayer expressed in a Monday (Jan. 20) news announcement. “This introduction signifies a major advancement in our dedication to delivering innovative payment solutions that foster growth and improve user experience in the swiftly changing gaming landscape.”

The tool allows gaming operators to oversee all payment avenues through a single API, thereby reducing expenses and streamlining operations. For players, this offering delivers a “smooth connection” between the physical and digital gaming environments, according to the announcement.

“Although designed for the U.K. marketplace, the platform facilitates global growth with localized payment options and adherence to regulations worldwide,” the announcement stated. “…The platform’s capability to identify existing online customers when they interact in-person enhances loyalty initiatives and tailored promotions, nurturing stronger player connections.”

The unveiling of this product marks Nuvei’s second gaming-related declaration this month. The firm collaborated with Gaming Innovation Group (GiG), a B2B technology provider for the online gaming sector. The collaboration aims to enable gaming operators to enhance their payment functionalities using their current integration with GiG’s CoreX player account management system.

“With this direct integration to the GiG CoreX platform, iGaming operators can utilize Nuvei’s payment expertise across international iGaming markets to maximize their revenues and expedite their growth,” the company stated on Jan. 7.

The PYMNTS Intelligence report “Generation Instant: Gamers and Winnings” revealed an increasing demand among gamers for digital instant payment solutions, with over three-quarters of gamers without access to instant payouts indicating they would opt for it if possible.

This has prompted gaming firms like Caesars Sportsbook to start providing push-to-card instant payouts within their applications.

Meanwhile, Nuvei’s Vice President Pattie Mercier mentioned to PYMNTS last month that companies wanting to adopt alternative payment methods (APMs) must comprehend their customer demographics to penetrate this new payment ecosystem. Selecting the appropriate APM relies on aspects like demographics, income brackets, and the characteristics of the product or service.

“It’s fundamentally about understanding your customer and providing the right APM at the appropriate moment to the right clientele,” Mercier stated.