Unveiling 2025: The Powerhouse of SMS Marketing Insights and Trends

Introduction

SMS Marketing Statistics: SMS marketing stands out as one of the most efficient mechanisms for businesses to engage with their clientele. With almost everyone possessing a mobile device, text messages provide a straightforward and personalized means to convey information. Data indicates that SMS messages enjoy a remarkably high open rate, often topping 90%. In contrast to emails that can remain unopened or calls that might be disregarded, texts are typically viewed within minutes.

Companies are utilizing SMS marketing to publicize products, disseminate offers, and deliver updates swiftly. It’s a budget-friendly approach that is effective for enterprises of various scales. As the use of mobile phones continues to rise, SMS marketing is becoming an indispensable component of any marketing strategy. Recognizing its influence can aid businesses in enhancing customer interaction.

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• SMS Marketing Statistics reveal that roughly 79% of consumers have opted to receive texts from companies, representing an 11% increase compared to last year.
• SMS messages feature a 98% open rate and a 10.66% click-through rate, vastly outperforming email marketing.
• Meanwhile, 52% of consumers have been prompted to make a purchase due to an SMS marketing message.
• By 2024, about 71% of consumers feel comfortable receiving SMS messages from brands, as long as they have opted in.
• Nearly 40% of businesses currently incorporate text messaging as part of their marketing strategy.
• 80% of consumers view their text notifications within just five minutes of receipt.
• Additionally, 58% of consumers prefer receiving messages from brands multiple times each week.
• SMS Marketing Statistics showed that 84% of the global population uses smartphones.
• Moreover, 60% of consumers enjoy the option to reply to businesses via text.
• The expenditure on SMS marketing in the United States is expected to rise at a compound annual growth rate (CAGR) of 20.3%, reaching approximately USD 12.6 billion by 2025.

General SMS Marketing Statistics

• Approximately, 91% of business owners and marketing executives experience improved conversion rates when SMS is included in comprehensive marketing campaigns.
• Over 90% of consumers send texts daily, checking messages more than 10 times a day.
• 87% of businesses employing SMS report effective digital marketing.
• 81% of consumers check their text notifications within five minutes, with nearly 30% reviewing them within 60 seconds.
• SMS Marketing Statistics also indicate that 80% of consumers claim texting is the most crucial activity they perform on their phones.
• 80% of businesses currently utilize SMS marketing software to communicate with their customers, and almost 70% are increasing their SMS budgets.
• By 2024, businesses that text their customers are 683% more likely to experience success in digital marketing compared to those that do not.
• The average click-through rate for SMS marketing varies from 21% to 35%, with opt-out rates between 1% and 2%.
• Most businesses utilize SMS for customer satisfaction surveys and customer support.
• SMS marketing contributes to 11-20% of overall business revenue.

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SMS Marketing Statistics by Market Size

• The U.S. SMS marketing sector is anticipated to reach around USD 3.21 billion in 2024, showcasing substantial growth prospects.
• SMS marketing is projected to attain an impressive USD 12.6 billion in the USA by 2025.
• By 2025, approximately 5.9 billion people globally are expected to engage in text messaging.
• Mobile commerce is expanding rapidly and is predicted to constitute 10.4% of all U.S. retail sales by 2025.

Reasons Consumers are Opting for Text from Businesses

Consumer SMS Marketing Statistics by Timings

• In 2024, a noteworthy 80% of individuals read their text notifications within five minutes of receipt.

(Reference: simpletexting.com)

• 51% of individuals read their texts within 5 minutes.
• Furthermore, 29% check them within a mere 60 seconds.
• Subsequently, 14% view their messages within 15 to 30 minutes, 4% within one hour, and 2% after two hours or more.

By Daily Frequency

• SMS Marketing Statistics indicated that on a daily basis, 91% of consumers send text messages, with 43% reviewing their texts over 10 times each day.
• Among Gen Z, 48% check their texts more than 10 times a day, while 25% do so more than 20 times daily.

(Reference: simpletexting.com)

• As of 2024, around 32% of consumers checked their texts approximately 6 to 10 times, followed by 26% (1 to 5 times).
• Additionally, the frequency distribution of consumers for text checking includes 26% (2 to 5 times), 18% (11 to 15 times), 16% (over 20 times), and 8% (16 to 20 times).

Mobile Apps Activity Statistics

• SMS Marketing Statistics demonstrate that texting ranks as the primary activity for 80% of consumers, outpacing other mobile endeavors.
• Social media activities come in second, with 68% of individuals engaging with it on their devices.
• Emails are checked by 58%, while news or entertainment content is accessed by 53% of mobile users.
• Listening to music and podcasts follows at 51%, with video watching at 46%.
• Engaging in gaming conti…by 40%, and mobile purchases by 31%, with other actions constituting 4%.

Statistics on Businesses SMS Marketing

• In 2024, 79% of shoppers opted to receive text messages from businesses, an increase from 71% in 2023.
• This indicates an 11% rise in individuals opting into SMS marketing, demonstrating the increasing preference for text communication with brands.
• According to SMS Marketing Statistics, 84% of females and 73% of males opt to receive texts from companies.
• Generation Z takes the lead in SMS marketing subscriptions, with 85% opting in, which is a 19% increase compared to last year.
• 78% of millennials are enrolled in SMS marketing, reflecting a significant interest.
• 81% of Generation X members also have opted in to receive SMS notifications from enterprises.

Statistics on Frequency of Business SMS

• SMS Marketing Statistics indicate that SMS subscribers typically receive messages from 1 to 3 businesses but are open to receiving texts from 4 to 6 businesses.
• By 2024, approximately 48% of individuals prefer receiving texts from businesses bi-weekly, while 36% wish to receive them weekly.
• A smaller portion (10%) favors receiving texts twice weekly, and merely 6% would like to receive messages three times or more each week.
• Generally, men display a greater willingness for frequent business texts compared to women.
• Roughly 41% of men desire weekly messages, contrasted with only 32% of women.

Regional SMS Marketing Statistics

• In North America, SMS marketing is notably popular, with 30% of individuals identifying it as their top option, compared to 24% globally.
• Europeans exhibit the highest brand loyalty, with 61% remaining loyal to at least three brands, as opposed to 45% of North Americans and 48% in the Asia-Pacific (APAC) area.
• Regarding SMS subscriptions, Europeans are in the lead, with 46% following four or more brands, while 38% of North Americans do similarly.
• Consumers in the APAC region also prefer varied experiences for emails and SMS, as 40% believe receiving the same messages across both platforms is unnecessary, compared to 32% of North Americans and 31% of Europeans.

Proportion of Businesses Utilizing SMS Marketing

• Statistics from SMS Marketing in 2024 reveal that nearly 80% of businesses employ SMS marketing software to communicate with customers.
• The healthcare, e-commerce/retail, and consumer services industries are at the forefront, with adoption rates of 86%, 84%, and 81% respectively.
• Nonetheless, about 69% of business owners and digital marketers intend to boost their budget for text marketing this year.

SMS Marketing Statistics by Industry

• Consumers are most likely to receive texts from e-commerce/retail companies (48%), followed by healthcare (36%) and finance (24%).
• Moreover, other sectors that are likely to have customers opt in for text messages from businesses include consumer services (23%), technology (19%), travel (19%), commercial services (13%), insurance (9%), education (9%), hospitality (8%), non-profit (7%), real estate (5%), human resources (3%), law/legal (3%), manufacturing (3%) and construction (2%).

Based on Brands’ Current Software Stack

(Source: adamconnell.com)

• Approximately 93% of brands in 2024 are using SMS in some capacity for their marketing efforts.
• 78% of marketers have linked their SMS programs with their online retail systems.
• 26% have associated SMS with their customer relationship management systems (CRM).
• 25% have incorporated SMS into their email marketing platforms (ESP).
• 9% of brands link SMS with their customer data platforms (CDP).

Overall Effects of SMS on Marketing Success

• Around 91% of businesses report enhanced conversion rates when SMS is a component of their marketing approach.
• Companies that utilize SMS are 51% more likely to experience success in digital marketing as opposed to those that do not.
• By 2024, businesses employing SMS reflect an 88% success rate and a 12% failure rate.
• In contrast, businesses not utilizing SMS show a 52% success rate and a 48% failure rate.

SMS Marketing Statistics by Conversion Rate (CVR)

(Source: simpletexting.com)

• By 2024, nearly 28% of consumers, business owners, and marketing managers indicated that the average conversion rate from SMS marketing was between 21 to 30%.
• Additionally, 31 to 40% CVR (22%), 11 to 20% CVR (22%), 41% or greater CVR (14%) and 1 to 10% CVR (14%).

Based on Click-Through Rate

• In 2024, around 40% of businesses report click-through rates (CTR) for their text marketing campaigns ranging from 21% to 35%.
• The healthcare sector is at the forefront, with 83% of health-related businesses achieving a CTR above 20%.
• Over time, the average click-through rates have been on the rise, with the proportion of businesses attaining CTRs exceeding 35% increasing by nearly 62% from 2021 to 2024.
• SMS Marketing Statistics indicate that the majority of businesses are experiencing conversion rates between 21% and 30%.
• The finance and healthcare sectors are performing exceptionally, with 81% of finance firms and 79% of healthcare firms reporting conversion rates exceeding 20%.
• Regarding opt-outs, most businesses report low opt-out percentages, with most showing rates between 1% and 2%.
• A significant portion of businesses, approximately 81%, have opt-out rates below 5%.
• Remarkably, 16% of businesses boast opt-out rates below 1%, indicating that SMS marketing continues to effectively engage audiences.

Based on Brand Sales

(Source: adamconnell.me)

• As of 2024, approximately 52% of individuals stated that SMS messages motivated them to purchase a product.
• 38% mentioned SMS persuaded them to buy a service.
• 23% confessed that SMS led them to enroll in a paid subscription.
• Additionally, 25% of individuals stated that none of these factors impacted their decisions.

Based on Retention Strategy

(Source: adamconnell.com)

• A survey revealed that 58% of marketers believe SMS aids them in reconnecting with lost customers, bolstering retention strategies.
• At the same time, other retention strategies supporting SMS include effective segmentation (47%), data collection (28%), using SMS as a customer (25%), and inclusion in loyalty programs (24%).

SMS Marketing Data to Convert Subscribers

• Evening Purchases: The majority (45%) engage in shopping via SMS in the evening.
• Afternoon: About 25% of purchases occur through SMS in the afternoon.
• Midday Shopping: 13% of SMS transactions take place during midday.
• Morning and Late Night: 9% of individuals shop via SMS in the morning, whereas 8% do this late at night.
• Common Activities: 52% of shoppers are watching television while making SMS purchases, followed by 28% consuming food or drinks.
• Other Activities: A portion of people (7%) shop while commuting, 6% while working, and 5% while engaging in other tasks. Cooking is the least prevalent activity at 3%.

Transactional SMS for Fostering Customer Trust

• SMS Marketing Data indicates that 64% of shoppers prefer receiving text messages that confirm their deliveries.
• In 2024, 60% of individuals want text updates regarding the shipping status of their products.
• Half of the shoppers wish to obtain text confirmations for their purchases.
• What’s more, 29% of customers are interested in SMS notifications concerning loyalty rewards and promotions.
• 30% desire texts for items that come back into stock, while 17% appreciate reminders for abandoned shopping carts.

Conclusion

SMS marketing serves as an impactful means for companies to engage with clients directly. It’s swift, cost-effective, and guarantees that messages are promptly noticed. Companies can disseminate promotions, updates, and reminders, thereby maintaining customer interest and awareness. SMS boasts a high open rate, rendering it a potent communication instrument.

For successful outcomes, it is essential to keep messages straightforward, succinct, and considerate of customer wishes. With an effective approach, SMS marketing can cultivate robust connections, enhance sales, and strengthen customer loyalty with minimal effort.

Barry Elad

Barry Elad is a technology aficionado enthusiastic about delving into various technological subjects. He gathers key data and facts to simplify tech understanding. Barry emphasizes software and its advantages for daily living. In his leisure time, he enjoys creating nutritious recipes, practicing yoga, meditating, and walking in nature with his child. Barry’s goal is to demystify complex tech information for everyone.

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