Huk Expands Horizons: Partnering with Obviouslee to Reel in Lifestyle Enthusiasts – Fishing Tackle Retailer

CHARLESTON, S.C. – Obviouslee, a comprehensive, strategic marketing firm and Certified B Corporation, announced today that it has been chosen by Huk as its media relations agency of record to boost national brand recognition – extending Huk’s leadership in the fishing sector to wider outdoor and active lifestyle demographics. This captivating partnership further emphasizes Obviouslee’s footprint in the outdoor realm alongside premier consumer media proficiency.

“Huk was developed to inspire adventure-driven lifestyles both on and off the water, and we’re excited to collaborate with Obviouslee to expand national visibility while connecting with new demographics,” expressed Scott Smith, Vice President of Marketing at Huk. “Obviouslee’s enduring associations with fishing and outdoor brands will resonate with our fundamental community as our brand continues to innovate within the angling domain. Coupled with the team’s lifestyle media strategy, we are confident this partnership will ignite thrilling growth in new categories while ensuring Huk stays anchored in our mission.”

Huk offers groundbreaking performance apparel and footwear designed to enrich lives focused around the water. The brand’s outdoor-ready collections for men, women, and youth are deliberately crafted and technologically advanced to enhance mobility and comfort for any adventure – ranging from specialized fishing gear to all-day sun protection and off-water lifestyle. Established in 2014, Huk is based in Charleston, South Carolina.

“We’re incredibly thrilled to partner with Huk—a brand that’s transformed what it means to embody the fishing lifestyle. Their capacity to merge performance, style, and enthusiasm into their apparel is genuinely inspiring. We’ve consistently admired the remarkable community they’ve cultivated and the sincerity they contribute to everything they undertake,” remarked Lee Deas, CEO and founder of Obviouslee. “We’re eager to infuse our creative energy into this partnership and assist in narrating the next chapter of Huk’s journey.”

Founded in 2005, Obviouslee provides comprehensive marketing solutions including marketing strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and photography/video production. With clients like Toadfish, Bajio Sunglasses, and Jones Snowboards, Obviouslee has carved a niche for itself in branding and marketing for products, events, and experiences.

To keep informed about the latest updates from Obviouslee, visit obviouslee.com, connect on LinkedIn, or follow @obviouslee on Instagram.

About Obviouslee 

Obviouslee nurtures ideas, nurtures relationships, and provides tangible results for causes, brands, and collaborators we are passionate about. As a certified B Corporation, we deploy business as a catalyst for positive change and, as a female-founded and led marketing agency, we proudly belong to WBENC. Founded in 2005 and based in Charleston, SC, our team spans the country, working collaboratively on marketing and creative initiatives with clients ranging from budding entrepreneurs to iconic brands. We take pride in partnering with organizations driving impact in the impact, sports and events, and outdoor sectors. To discover more, visit obviouslee.com.

About Huk

Marolina Outdoor Inc. was established to bring extensive product knowledge across all outdoor sectors. Our innovative designs and technologically-centered products lay the groundwork for our authentic outdoor clothing. Huk apparel signifies a modern perspective and a distinct understanding of angling necessities, presenting functional styles that appeal to anglers of every age group. Huk is dedicated to providing quality clothing so anglers can optimize their fishing experiences and enjoy comfort and style irrespective of the fish’s size or where their pursuit takes them. For further details, please visit huk.com.