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Insights by Artemii Lebedev, designer and developer.
Background: The website was crafted in collaboration with the German platform CHECK24, which allows users to reserve flights and accommodations. Alongside Kevin Bürger, the founder of Travel Next Level, we developed a site that offers travel lovers access to extraordinary destinations and experiences. Acting as a guide to the hidden treasures of our immense planet, the website will continually progress, introducing partnership programs and an extensive collection of distinctive cultural, culinary, and experiential highlights.
The intended audience for the website comprises middle-income individuals aged 24 to 60 who cherish meaningful experiences and possess a love for travel. These are individuals on the lookout for unique chances to create memories that will last a lifetime. The symbolism of the open door represents the life-changing experiences that await when entering new realms—various countries and cultures.
Design core: The fundamental design aesthetic centers around minimalism and striking typography, complemented by a slightly asymmetrical grid for improved readability and visual intrigue. Eye-catching, meticulously selected images breathe life into the site’s sleek, contemporary appearance and impart a sense of wonder and clarity to the user experience.
Favorite elements: One prominent feature we take particular pride in is the immersive experience established by the initial screen and the ensuing scrolling motion. The door that opens invites users into a mesmerizing world, unveiling a magical vista with a stunning sight of a passing airplane, symbolizing the commencement of an exhilarating adventure.
Moreover, we invested considerable effort to ensure the blog page is visually appealing, with an elegant, flexible design that guarantees functionality remains uninterrupted as content expands. This equilibrium of aesthetics and practicality highlights the site’s dedication to both beauty and usability.
Challenges: There were several obstacles encountered throughout the development phase. The first was the integration of the personal account functionality, which allows users to store preferred destinations and articles. It marked my initial foray into managing such a feature from a back-end standpoint. To my surprise, it turned out to be less daunting than expected. The functionality hinges on conditions and data attributes to regulate the visibility of content based on the user’s registration status.
Another challenge involved incorporating 3-D interactive components that functioned smoothly and promptly without overwhelming the user. Nonetheless, thanks to modern compression and rendering technologies, achieving this equilibrium was within reach.
Time constraints: Thankfully, we weren’t under stringent time pressures. Kevin didn’t hasten the process, allowing everything to unfold naturally at the needed pace. A significant advantage was Kevin’s active participation in idea generation and feedback; his insights frequently ignited new viewpoints, transforming the project into a genuine collaborative endeavor where concepts harmonized beautifully.
New learnings: Recently, I have been working more often on multilingual sites. Although I don’t speak German, Kevin managed all translations as he hails from Germany. This experience granted me insights into fascinating elements of the German language. For instance, I discovered that all German nouns must begin with a capital letter, which shifted my understanding of text formatting. Furthermore, German words tend to be two to three times as lengthy as their English equivalents, necessitating careful adjustments to ensure the layout operates correctly across both language versions. These revelations have deepened my approach to multilingual design and development.
Navigational structure: The navigation is user-friendly and logical. The site encompasses several key pages, including Home, Blog, Destinations, Hotels, and Contact.
Within the personal account section, all content is categorized into tabs, simplifying the layout and allowing content to load responsively.
The header navigation is grouped into related sections, facilitating a clear distinction between categories. This methodology also streamlines future scalability by maintaining a consistent approach to organizing new content.
Technology: The front end utilizes Webflow and Lenis Scroll. The back end employs Amazon S3, Cloudflare, Memberstack, and Webflow. To create the design, I utilized After Effects, Cinema4D, Figma, and Redshift.
Special technical features: The notable features include custom solutions for integrating 3-D elements and extending functionality beyond the constraints of the Webflow platform. These implementations demanded meticulous attention to detail and cross-browser compatibility to ensure a fluid user experience across diverse devices and browsers. At times, I had to craft custom scripts for dynamically retrieving and displaying information from one section to another using JavaScript.
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This page was generated programmatically; to access the article in its original site, you can visit the link below:
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