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DETROIT, Jan. 22, 2025 /PRNewswire/ — Following its maiden Super Bowl appearance in 2020, Little Caesars, ranked as the third-largest pizza franchise globally and the Official Pizza Sponsor of the NFL, is making an exhilarating comeback to the Big Game with a fresh commercial. This advertisement signals the launch of an exciting multi-platform campaign aimed at captivating the hearts (and palates) of NFL fans and Little Caesars enthusiasts alike, running through March.
The 30-second advertisement is scheduled to broadcast during Super Bowl Sunday, February 9, 2025 – ensuring an unforgettable mix of humor, ingenuity, and delectable pizza-themed entertainment that only Little Caesars can provide. Viewers may even spot a tempting preview of a new and appetizing addition to the menu—though you will have to tune in to discover what it is.
“We are thrilled to make our return to the Super Bowl and are eager to provide more than just tasty pizza,” expressed Greg Hamilton, Chief Marketing Officer of Little Caesars. “This year’s commercial showcases what distinguishes Little Caesars in a bold, whimsical manner, and captures the kind of enthusiasm we cherish sharing with our supporters. Additionally, there might be new and exciting news about our hottest offering, Crazy Puffs, during Super Bowl LIX week.”
Now in its third year as the Official Pizza Sponsor of the NFL, Little Caesars has become a hallmark of the NFL, consistently infusing excitement for football supporters throughout the entire season. From gameday specials that simplify hosting to advertisements featuring popular NFL athletes, the brand has cemented its position as a key player in the NFL’s community of fans. This year’s Super Bowl LIX advertisement further strengthens that bond, highlighting Little Caesars’ steadfast passion for the sport and its followers while showcasing talent that extends beyond athletics.
Little Caesars collaborated with its creative agency McKinney to produce the creative for this year’s advertisement.
“Collaborating with Little Caesars on this campaign has been an amazing journey,” stated Jameson Rossi, Group Creative Director at McKinney. “Their bold, enjoyable, and inventive method of engaging with their fans aligns seamlessly with our creative aspirations. They are truly one-of-a-kind partners, and together we crafted a Super Bowl LIX spot that will remind viewers why Little Caesars is such a cherished and iconic brand.”
To stay updated on what Little Caesars has planned for its pizza and football aficionados, visit LittleCaesars.com, download the Little Caesars application, and follow us on Instagram and X.
About Little Caesars®
Little Caesars, recognized as the Best Value in Pizza*, was established by Mike and Marian Ilitch as a single, family-owned eatery in 1959 and is based in downtown Detroit, Michigan. It ranks as the third-largest pizza chain worldwide, with locations in all 50 U.S. states and 29 countries and territories.
Renowned for its HOT-N-READY® pizza, Crazy Puffs®, and legendary Crazy Bread®, Little Caesars utilizes premium ingredients, such as fresh, never frozen mozzarella and Muenster cheese, along with sauce made from fresh-packed, vine-ripened California crushed tomatoes. The brand is celebrated for its innovation and hosts the exclusive Pizza Portal® pickup, a heated, self-service mobile order pickup station. Little Caesars also serves as the Official Pizza Sponsor of the NFL.
As a rapidly growing entity with over 65 years in the $150 billion global pizza sector, Little Caesars continually seeks franchise candidates to join its team across international markets. In addition to offering the chance for entrepreneurial freedom within a franchise framework, Little Caesars provides a straightforward operational model, a reputation for quality and value, and strong brand recognition with one of the most recognized mascots in the country, Little Caesar. Little Caesars takes pride in being a member of the Ilitch Companies family of businesses.
For further information, visit LittleCaesars.com and follow Little Caesars on TikTok, Instagram, and X.
*Limited to top 4 national pizza chains
SOURCE Little Caesars Pizza
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