Sheetz Takes Fortnite by Storm: Dive into an Exclusive Map and Thrilling Player Contest!

PITTSBURGH (KDKA) — Sheetz, the renowned convenience store in western Pennsylvania, can now be experienced within the well-known video game Fortnite as part of a new map that allows players to make virtual “Sheetz runs” for actual money.

“Sheetz Run: Only Up!” is a customized map where Fortnite enthusiasts from around the globe can guide their favorite avatars through a vast challenge filled with beloved Sheetz menu items.

Beginning in a store parking area, players enter the store and are propelled into a realm entirely fashioned from Sheetz offerings.

“(Players) will hop over Made-to-Order sandwiches, ascend hills of crispy curly fries, plunge into delectable Boom Boom sauce, and glide through oversized soda straws, all while sprinting towards triumph in this vibrant, imaginative quest,” as stated in a press release from Umi Games.

Sheetz is among the pioneering convenience retailers to feature an exclusive map within the game.

To commemorate its launch, Sheetz is introducing a month-long “Sheetz Run: Only Up!” contest with a $25,000 prize pot.

From Jan. 24 to Feb. 23, Fortnite gamers can document their fastest runs and submit them to the Umi Games Discord community. The players recording the 25 swiftest “Sheetz runs” by the conclusion of the contest will share the prize funds.

“As a business, our customers are central to everything we undertake, and we are continuously seeking inventive methods to engage with our Sheetz Freakz and broaden our outreach,” remarked Ryan Sheetz, Executive Vice President of Marketing and Supply Chain at Sheetz. “This initiative offers us an opportunity to elevate our brand to individuals worldwide and interact with a new generation of players, presenting our brand in a fun, adventurous, and immersive manner. I am eager to explore this map with my character while indulging in some fantastic Made-To-Order cuisine!”

“Bringing this game into existence has been an exhilarating journey of innovation and cooperation. Collaborating with a groundbreaking brand like Sheetz has allowed us to create a uniquely entertaining and immersive map that players will thoroughly enjoy,” said Tom Parry, President of Umi Games. “We’ve enhanced the experience with extensive promotional support, covering in-game features to Creator partnerships, ensuring we connect with next-gen audiences in the most engaging manner.”

Fortnite continues to be a sensation since its launch in 2017. It leads the gaming sector with over 60 million daily active users and more than 650 million registered users across PC, PlayStation, Xbox, Nintendo Switch, and mobile platforms.

To access the map, initiate Fortnite, click the “Search” icon, and input 1426-4763-1925.

Those interested in more details regarding the partnership can find additional information here.