TOR: PROVISION OF VIDEOGRAPHY AND PHOTOGRAPHY SERVICES FOR EASTERN AFRICA

ABOUT
Established in 2005, Commerce Equitable Afrique (CEA), buying and selling as Fairtrade Africa (FTA), is an impartial non-profit umbrella group representing 697 Fairtrade-certified producers throughout 29 international locations in Africa and the Middle East. FTA is owned by its members, who embrace producer organizations engaged in conventional export commodities akin to espresso, cocoa, flowers, tea, cotton, wine, bananas, sugar, contemporary fruits, herbs, and spices, in addition to non-traditional commodities like shea butter, honey, and rooibos. FTA collectively represents over 1,450,000 smallholder farmers and employees.

SCOPE OF THE ASSIGNMENT
FTA needs to interact the companies of a certified particular person(s), agency(s) or establishment(s) to hold out the next duties:

Produce 1 x quick video documentary (not more than 5 minutes) together with a 60 second reduce down, plus images in probably the most highly effective, efficient and progressive methods to point out affect of Fairtrade Certification and Premium funded mission actions, with a Thematic angle, within the lives of producers in Burundi, DRC, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda, respectively.

These tales from the sector will probably be uploaded to Fairtrade Africa’s YouTube channel and web site with hyperlinks to acceptable social media platforms akin to LinkedIn, Instagram, Facebook and different related platforms. It can even be used as a advertising asset, for varied communications functions, in addition to a device throughout coaching workshops.

COUNTRIES

• Burundi
• Democratic Republic of Congo
• Ethiopia
• Kenya
• Malawi
• Rwanda
• Tanzania
• Uganda

**We will solely take into account native service suppliers, so please solely apply for the nation you’re primarily based in.

THEMATIC AREAS
• Climate Action
• Living Income / Living Wage
• Social Impact
• Inclusion (Gender / Youth / PWD)
• Human Rights & Environmental Due Diligence (HREDD)
o together with youngsters’s rights and safeguarding
• Organizational Development

EXPECTED OUTPUTS PER COUNTRY
1. Video Production 1 x quick video documentary (5minutes) plus 1 x 60seconds reduce down optimized for social media.
2. Photography High decision with metadata:
a. Producer portraits: Both emotive and motion.
b. Product: Both uncooked, bulk and completed. We have to see the journey.
c. Landscape images: Drone images of plantations.
d. Project images: Premium funded initiatives together with motion images
3. Signed Release varieties from featured people.
a. Giving the Fairtrade system (Fairtrade places of work and Fairtrade licensees) the proper to make use of their pictures, video, audio and testimonials for communication, academic and promotional functions.

OBJECTIVES
The movies and images will probably be used to showcase and educate stakeholders on what Fairtrade Africa does utilizing highly effective story traces to encourage and interact audiences within the work and mission of Fairtrade. The objective is to drive the need amongst exterior stakeholders to wish to be a part of the Fairtrade story.

By showcasing the facility of particular person tales, the video will probably be a compelling documentary concerning the challenges, successes and resilience of farmers and producers and why folks ought to interact within the Fairtrade market.

The service supplier will probably be anticipated to offer an in depth report on all filming areas, together with names and speak to particulars of all people that can seem within the movie. The report should additionally embrace no less than 3 highly effective statements by producers/group members and/or different stakeholders for use in studies and truth sheets.

DESIRED EXPERIENCE
FTA is in search of particular person marketing consultant(s), agency(s), or establishment(s) with demonstrated expertise in creating video documentaries with socially related contents akin to gender equality, girls empowerment, variety inclusion and youth engagement. In addition, the mentioned ought to possess the next:

• An particular person or company with no less than three (3) years’ experience in producing high quality video documentaries that take care of sustainable growth topics with a wide-reaching following.

Technical and Functional Competencies to incorporate:
• Experience of performing related sorts of duties (record and background of Production group and businesses)
• Excellent writing and communication abilities
• Demonstrates openness to vary and talent to obtain/combine suggestions within the mission administration course of.
• Good networking abilities to interact with each technical and non-technical folks.