Bowls Australia launches Bold Bowls | Fun Bowls, Action Agenda 2025-2028

by Aidan Davis on July 28, 2025

Bowls Australia has formally launched its new strategic plan, the Bold Bowls | Fun Bowls, Action Agenda 2025-2028, outlining an bold four-year basis section designed to form the game’s long-term future by way of to and past Brisbane 2032.

Unveiled at a nationwide celebration marking 180 years for the reason that first recorded recreation of bowls in Australia, the Action Agenda is unapologetically daring, setting out a transformative roadmap to develop participation, elevate membership experiences, drive innovation, and amplify bowls’ place in Australian life.

Framed round 4 key pillars – Play Well, Win Well, Tell Our Story, and Grow Financially – the technique is deeply aligned with nationwide sporting targets of the 2032+ Play Well and Win Well frameworks developed with and for the business by the Australian Sports Commission / Australian Institute of Sport, whereas additionally championing inclusivity, digital connectivity, and club-first pondering.

Bowls Australia President Iain Evans stated the Action Agenda represents a essential direction-setting second for the game – one grounded in neighborhood and centered on legacy.

“This is not just a strategic document; it’s a call to action,” Evans stated.

“We are determined to ensure bowls thrives as a sport that enriches lives, brings people together, and contributes to the social fabric of Australia and its society. 

“The Bold Bowls | Fun Bowls, Action Agenda provides the direction, momentum and ambition needed to lead us through the next chapter of our journey towards a bolder, more inclusive, and more visible sport.”

At its core, the plan aspires to develop bowls right into a sport of selection for each Australian, reworking golf equipment into the ‘happy place’ for individuals of all backgrounds, and making certain each conventional and rising codecs meet the evolving wants of contemporary society.

It additionally reinforces Bowls Australia’s dedication to sustained worldwide success, strengthened efficiency pathways, better digital connectivity, and extra purposeful authorities, business and neighborhood engagement.

Bowls Australia CEO Matthew Kennedy stated the Action Agenda represents a daring step ahead that positions bowls to thrive in a quickly evolving sporting and social atmosphere.

“It’s clear that we have a huge constituent of people who love bowls, but we must evolve boldly and deliberately to keep pace with a rapidly changing sporting environment,” Kennedy stated.

“This plan is about unlocking bowls’ full potential – from increasing participation and our digital footprint to creating better club experiences, celebrating our champions, and building new commercial pathways. 

“It’s a platform for progress, but it’s also a blueprint for belonging, and speaks to the essence of what makes bowls special: welcoming communities, meaningful connections, and the chance for every Australian to find their place on and off the green.”

The Action Agenda shall be supported by main nationwide campaigns, strategic partnerships, and a sequence of amplified occasions, together with a brand new nationwide participation occasion to be developed, ongoing enhanced supply of the Australian Open, The Nationals, Bowls Premier League and BPL Cup, in addition to high-performance initiatives aligned to the build-up for the Glasgow Commonwealth Games 2026, the World Bowls Championships in England 2027, and nationwide and world exercise past that all over to the celebration of elite sport that shall be Brisbane 2032.

As the game displays on 180 years of wealthy historical past, the Action Agenda invitations all corners of the bowls neighborhood to contribute to the subsequent period of progress, with boldness, with enjoyable, and with objective.

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