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News and Insights
August 5, 2025
Like goosebumps on forearms when the lights go down in a live performance corridor, there’s a shared sense of anticipatory pleasure surrounding the way forward for journey. And but, amid that vitality, a be aware of hesitation lingers, notably round journey to and from the United States.
It’s a stress the FINN Partners Global Travel Practice is uniquely attuned to, and one we meet with creativity, perception, and optimism. As summer season opened, headlines instructed a cloudy forecast. “U.S. Tourism Will Lose Up To $29 Billion As Visitors Plummet Amid Trump Policies,” declared Forbes.com – on Independence Day, no much less – citing a World Travel & Tourism Council evaluation that forecasts the U.S. as the one nation amongst 184 anticipated to see a decline in worldwide customer spending in 2025. Meanwhile, a Travel Weekly survey discovered that almost 58% of journey advisors have reported a lower in bookings to this point this 12 months.
Rather than dwell on these headwinds, we’re selecting to broaden the aperture – widening the lens of TrendHawk’s overview of journey advertising and marketing developments for our 2025 version to focus on tales of momentum, transformation, and reinvention from throughout the globe. It’s a perspective formed by the boutique properties, luxurious resort manufacturers, tour operators, cruise strains, airways, and locations that we’re grateful to work with day in and time out, that proceed to innovate and encourage vacationers – even in instances of uncertainty.
This season, we’ve tapped our colleagues all through FINN Partners’ worldwide places of work to share the on-the-ground insights, cultural observations, and journey advertising and marketing developments throughout areas which can be shaping how folks discover the world in 2025. From experiential journey to wellness, resort design to distant locations, and eating developments to methods for beating the summer season warmth, the views inside this report replicate the variety, depth, and keenness of our international crew.
Here’s to a way forward for daring journeys – and the curiosity to maintain exploring.
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