JetBlue Boosts Loyalty with New TrueBlue Travel Booking Platform

JetBlue is launching its TrueBlue Travel program, the brand new title for its repackaged journey reserving platform that guarantees to offer its passengers with seamless methods to plan and ebook their journeys and extra methods to earn and redeem loyalty factors.

A New Platform to Book Entire Trips

Powered by Paisly, a journey providers expertise firm owned by JetBlue Airways Corporation, TrueBlue Travel is changing the earlier Paisly by JetBlue web site, and is a part of JetBlue’s JetForward technique that goals to broaden its enterprise past air journey. According to the airline, the rebranded program will provide members of TrueBlue—the airline’s frequent program—extra methods to earn and redeem factors.

Photo: Courtesy of JetBlue

TrueBlue Travel permits members to redeem factors on JetBlue flights, flight and lodge packages, lodge stays, and automobile leases when making bookings via the platform. To have fun its launch, JetBlue can be providing members the chance to earn twice the variety of Tiles, used in the direction of standing constructing, on automobile rental and lodge bookings made between August 5 and August 8, for journeys accomplished by November 30, 2025.

Expanded Earning Opportunities

Other options embody the possibility to ebook theme park tickets and actions on their journey, in addition to buy baggage, all of which might earn members factors and tiles relying on the quantity spent and whether or not they’re a JetBlue Cardmember or not.

To use the platform and reap the benefits of its advantages, which additionally embody lodge worth matches, unique reductions, and different perks, members have to be signed into their TrueBlue account. However, they don’t must fly with the airline when reserving lodging, automobile leases, and actions.

“TrueBlue Travel is a major step forward in our mission to make loyalty more meaningful,” stated Ed Pouthier, Vice President of Loyalty & Personalization at JetBlue.

Photo: Courtesy of JetBlue

“By expanding how and where members can redeem points through TrueBlue Travel, and delivering that experience through Paisly, our in-house travel services company, we’re bringing more flexibility and value to the program. It’s about creating value throughout the entire travel ribbon, not just every flight.”

Paisly’s Role in Loyalty-Driven Travel

Jamie Perry, President of Paisly, added: “This rebrand is a significant milestone for Paisly, LLC as we proceed to develop into a completely built-in journey providers firm.  It displays what clients already anticipate: a platform that delivers unbeatable worth for TrueBlue members, from incomes and redeeming factors to utilizing JetBlue Plus and Premier Card advantages.

Photo: Courtesy of JetBlue

“With the addition of hotel and car redemption, TrueBlue Travel offers one seamless place to plan and book an entire trip, backed by the service JetBlue is known for. It also highlights how Paisly’s platform can support future partners looking to deliver a loyalty-led travel experience.”