University of Wisconsin Athletics and Travel Wisconsin Launch NIL Marketing campaign Showcasing the Wonders of Wisconsin

17 Badger Student-Athletes to Participate in Statewide Activation Highlighting Hidden Gems Throughout the State

MADISON, Wis. (August 6, 2025) — Wisconsin Athletics and Travel Wisconsin teamed as much as showcase the great thing about the Badger State by means of a first-of-its-kind Name, Image and Likeness (NIL) marketing campaign that includes 17 University of Wisconsin student-athletes. Learfield’s Badger Sports Properties facilitated the collaboration with content material produced by the Emmy Award-winning Learfield Studios group.

The marketing campaign consists of the creation of six movies that includes the “Wonders of Wisconsin” with every highlighting distinctive locations and experiences throughout Wisconsin, all by means of the eyes of Badger student-athletes. The monthlong marketing campaign consists of 17 student-athletes representing six packages, together with Men’s Basketball’s Nick Boyd, Andrew Rhode and Nolan Winter; Football’s Vinny Anthony II, Ricardo Hallman, Trech Kekahuna, and Darryl Peterson III; Volleyball’s Maile Chan, Charlie Fuerbringer, and Morgan Van Wie; Women’s Cross Country’s Mya Bunke, Kylie Finger, and Maggie Munson; Women’s Hockey’s Laila Edwards and Caroline Harvey; and Women’s Swim and Dive’s Abby Wanezek and Maggie Wanezek.

“Our partnership with Travel Wisconsin is a tremendous example of how collaborating with UW Athletics can drive awareness and create meaningful impact,” stated Chris McIntosh, Director of Athletics. “I’m proud of how the campaign showcases the many special places and experiences that make Wisconsin the great state that it is—and how it connects those to Wisconsin student-athletes.”

Travel Wisconsin is the official vacation spot advertising and marketing group for Wisconsin working below the Wisconsin Department of Tourism. Travel Wisconsin markets the state as a premier journey vacation spot to generate larger financial affect for Wisconsin by means of tourism.

“Our partnership with the Wisconsin Badgers represents a fresh and dynamic approach to modern-day destination storytelling,” stated Shane Brossard, Chief Marketing Officer of Travel Wisconsin. “By leveraging authentic experiences in Wisconsin’s top destinations, we embrace how people discover travel today and invite everyone to explore Wisconsin for themselves.”

The NIL partnership formally launched earlier this month with the debut of the primary two “Wonders of Wisconsin” movies, which premiered on Wisconsin Athletics and Travel Wisconsin’s social media platforms. New movies drop each Wednesday by means of August, persevering with to highlight a lot of Wisconsin’s prime journey locations.

“This collaboration with Travel Wisconsin is a powerful example of how NIL partnerships can create authentic, story-driven content,” stated Scott Silvestri, General Manager of Badger Sports Properties. “By spotlighting student-athletes as ambassadors for our state, we’re not solely elevating Wisconsin’s tourism model, we’re additionally offering significant alternatives for student-athletes to share their expertise and join with Badger Fans and communities throughout the state.

Badgers Sports Properties, the domestically based mostly group of Learfield – the media and know-how firm powering faculty sports activities – is the unique multimedia rights holder for University of Wisconsin Athletics and oversees all sponsorship agreements on behalf of the Badgers.

About Learfield
Learfield is the media and know-how firm powering faculty athletics. Through its digital and bodily platforms, Learfield owns and leverages a deep information set and relationships within the trade to drive income, progress, model consciousness, and fan engagement for manufacturers, sports activities, and leisure properties. With ties to over 1,200 collegiate establishments and over 12,000 native and nationwide model companions, Learfield’s presence in faculty sports activities and stay occasions delivers affect and maximizes attain to focus on audiences. With options for a 365-day, 24/7 fan expertise, Learfield permits colleges and types to attach with followers by means of licensed merchandise, recreation ticketing, donor identification for athletic packages, unique customized content material, progressive advertising and marketing initiatives, NIL options, and superior digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments throughout all divisions.