Youth urged to undertake a sustainable way of life

VIJAYAWADA

Former Chief Secretary of Andhra Pradesh I.Y.R. Krishna Rao on Sunday exhorted the scholars and youth to actively promote Prime Minister Narendra Modi’s formidable Mission LiFE (Lifestyle for Environment). The initiative is a nationwide motion aimed toward inspiring people to undertake sustainable life, preserve power, and contribute to India’s local weather objectives.

Addressing a programme organised by the Bureau of Energy Efficiency (BEE) in Hyderabad on Sunday (August 10, 2025), Mr. Rao mentioned that the target of Mission LiFE is to advertise conscious consumption and a round economic system and encourage residents to maneuver away from the “use – and – throw” mannequin.

He recommended BEE’s management in rolling out progressive power effectivity schemes throughout the nation, and famous that Andhra Pradesh (A.P.) and Telangana had been making important contributions to the implementation of the National Energy Conservation Movement with the help of BEE and Energy Efficiency Services Limited (EESL). 

Speaking on Mission LiFE, BEE Media Advisor (South) A. Chandra Sekhar Reddy highlighted Visakhapatnam’s potential to turn out to be a mannequin sustainable metropolis and mentioned that the initiative is being intensified in Vijayawada, Tirupati, Kakinada, Rajahmundry, and Kurnool and different cities within the nation.