Immutable Expands into $300B+ Web2 Gaming Market, Launches with Ubisoft’s Might & Magic Fates as First Main Accomplice

Web3 gaming’s confirmed development platform is now accessible to the complete $300B+ video games market

SYDNEY, Aug. 12, 2025 /PRNewswire/ — Immutable, the main Web3 gaming platform, at this time introduced the growth of Immutable Play into the broader Web2 gaming market, with Might & Magic Fates, a brand new title from Ubisoft, as the primary main sport to undertake the platform. This marks a key milestone for Immutable and alerts a brand new part of development, bringing its highly effective engagement instruments to a wider viewers of sport builders.

At the center of this growth is Immutable Play, a rewards platform for sport builders. Immutable Play is a battle-tested meta sport for sport studios, taking video games by way of a profitable pre-launch to launch. The platform constructed to unravel three issues for video games:

• Activate high-intent gamers from Immutable’s ecosystem to beat early-stage chilly begin points
• Drive high quality engagement throughout social platforms, in-game exercise, and digital property by way of tailor-made rewards
• Provide actionable insights to assist studios perceive once they’re able to launch, based mostly on clear viewers knowledge

Immutable Play affords a whole suite of instruments, together with a branded hub, leaderboards, quests, cross-platform attribution, and lifecycle engagement programs, to assist studios construct, have interaction, and activate their communities successfully.

With over 5 million sign-ups throughout present Web3 titles, Immutable Play has already demonstrated robust outcomes. Its B2B model, Immutable Audience Builder, is now being made accessible to all video games – no matter whether or not they use Web3 expertise.

“We have seen hundreds of games go through their entire lifecycle. We consistently found that 70% of games fail to launch successfully as they struggle to build an audience pre-launch and spend a lot of misdirected money towards UA and marketing,” mentioned Robbie Ferguson, Co-founder and President at Immutable. “We created Immutable Play to solve this problem and have seen tremendous results across games building on Immutable’s chain and wallet. Now we’re excited to be bringing this playbook to all games.”

Immutable’s growth displays its dedication to offering sensible, non-compulsory instruments that help groups at each stage, whereas providing flexibility for individuals who wish to discover further options sooner or later.

“Our mission is to meet developers where they are. By using Immutable Play, studios can tap into a proven player base and best-in-market engagement framework and explore our additional features like Immutable Passport or on-chain assets,” added Ferguson.

The adoption of Immutable Play by Might & Magic Fates, developed by Ubisoft, represents a notable second within the evolution of sport development methods, showcasing how large-scale titles can leverage new applied sciences to handle particular launch and engagement challenges. Other studios utilizing Immutable Play can even have the choice to combine deeper options relying on their targets and their gamers’ preferences.

For video games and studios interested by Immutable Play, categorical curiosity at 

Media contact:
Aileen Hou
[email protected]

About Immutable
Immutable is a world chief in Web3 gaming, dedicated to bringing digital possession to each participant. Founded in 2018 by James and Robbie Ferguson and Alex Connolly, Immutable affords the infrastructure, instruments, and providers that assist builders launch and scale video games efficiently.

Immutable’s full-stack platform consists of:

• Immutable Chain – a scalable Ethereum Layer 2 community designed for video games
• Immutable Passport – a safe identification and pockets resolution with over 5 million sign-ups
• Immutable Play – a whole development and engagement platform supporting builders at each stage.

With the biggest portfolio of over 625 well-funded Web3 video games and strategic partnerships with top-tier studios, Immutable is driving the subsequent evolution of sport publishing – combining efficiency, possession, and non-compulsory innovation.

Join the Immutable group on Discord, Reddit, Twitter, Instagram, Telegram and YouTube

About Might & Magic Fates
Might & Magic Fates is a brand new free-to-play technique card sport developed by Ubisoft and set within the legendary Might & Magic universe beloved by thousands and thousands of followers. Players construct decks, summon iconic creatures, solid highly effective spells, and interact in fast-paced tactical duels. Designed for PC and cell, the sport combines accessible gameplay with strategic depth and encompasses a wealthy multiverse the place heroes from all timelines conflict for dominance.

Learn extra at MightAndMagicFates.com

SOURCE Immutable