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“Tastemakers” Launches as a First-of-Its-Kind Collaboration Between Dolphin Subsidiaries The Door and The Digital Dept., Pioneering New Model of Talent Management and Earned Media
LOS ANGELES, CA / ACCESS Newswire / August 13, 2025 / Dolphin (NASDAQ:DLPN), the award-winning leisure, advertising and marketing and media firm, at present introduced the launch of Dolphin Tastemakers, a brand new division shaped via a strategic collaboration between subsidiaries The Digital Dept. and The Door. Tastemakers delivers a singular, full-service mannequin for culinary and way of life creators – pairing expertise administration and model technique with premier PR and amplification providers.
The Dolphin Tastemakers roster consists of influential cooks, media personalities, and cultural trendsetters throughout meals, beverage, and way of life who’ve lively social followings. These creators acquire entry to a full menu of providers inside the Dolphin ecosystem. Talent administration is supplied by the culinary and way of life specialists at The Digital Dept., who safe model partnerships, product collaborations, and IP growth alternatives to assist monetize and develop affect. In addition, creators have the chance for premier earned media illustration from The Door’s award-winning PR group, famend for his or her experience in representing culinary and way of life expertise.
The roster consists of culinary and way of life expertise resembling New York Times #1 Best-selling cookbook writer and host of Mythical Kitchen’s viral present Last Meals Josh Scherer (@mythicalchefjosh), New York Times best-selling cookbook writer and recipe developer Jeanine Donofrio (@loveandlemons), way of life homemaking and internet hosting creator Jessica Bui (@the.orange.home) and Mexican-American chef and cookbook writer Alfredo Garcia (@freddsters).
“Creators and lifestyle icons typically engage separate firms for management representation and publicity, often leading to disconnected strategies and missed opportunities. We’ve eliminated that friction,” stated Bill O’Dowd, CEO of Dolphin. “Our teams now work as one unit from the outset, crafting cohesive strategies that maximize both commercial opportunities and cultural relevance. The Door’s PR campaigns keep these talent top of mind for both brand managers and the public at large while The Digital Dept. monetizes that cultural cache for the talent through brand partnerships and endorsements. This creates a virtuous flywheel for the talent. More visibility through PR and earned media leads to the ability to capitalize on greater endorsement potential.”
The division displays Dolphin’s broader imaginative and prescient of providing a 360-degree strategy to its purchasers and companions throughout its collective of companies. Tastemakers purchasers can acquire direct entry to the expansive Dolphin ecosystem, together with manufacturing, occasions, product growth, affiliate providers, and extra.
“What’s special here is that our PR and influencer management teams don’t just work in parallel – they feed each other in real time. The right media coverage builds credibility and demand, which opens the door to bigger deals. Those deals, in turn, create more stories to tell and more moments to amplify. It’s a growth loop that keeps building on itself, and only Dolphin has the structure and expertise to make it happen seamlessly, said Lois Najarian O’Neill, Co-Founder and Co-CEO of The Door.
“With Tastemakers, we’re tapping into an actual ardour for meals and way of life creators who form tradition each day,” said Sarah Boyd, co-CEO of The Digital Dept. “This division is not nearly enterprise – it is about celebrating the tales behind nice meals and way of life manufacturers, and giving creators the administration muscle and entry to finest at school PR that they should flip their ardour into lasting success, each on-line and past.”
ABOUT DOLPHIN
Named the #1 Agency of the Year by the Observer in 2025,
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CONTACT:
James Carbonara
Hayden IR
[email protected]
646-755-7412
SOURCE: Dolphin Entertainment
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