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Writer: Pablo Marquez
August 2025 — Orlando’s tourism trade is displaying indicators of a steady recovery.
According to Visit Orlando, round 75 million folks visited town final yr, a 1.8% enhance over the earlier yr, although nonetheless barely under the 76 million guests recorded in 2019.
Officials famous that almost all of vacationers are coming for trip and leisure, with solely about 10% visiting for enterprise. This yr, customer numbers may rise additional with the launch of recent sights like Epic Universe, though the potential affect of worldwide tariffs stays unclear. In 2024, worldwide journey to Orlando grew by almost 6%. Despite some lingering uncertainty, Visit Orlando stays optimistic, pointing to elevated resort and short-term rental bookings for the spring and early summer season seasons.
“We have forecasted that we’re going to see great demand whether it’s for our hotels, our attractions, and it is because the businesses and the travel and tourism sector, they’re either investing in themselves or opening up new theme parks,” said Casandra Matej, CEO of Visit Orlando, throughout the group’s Travel and Tourism Event.
Orlando remained the most visited destination within the United States in 2024, rating among the many prime world cities for worldwide tourism. The metropolis earned main honors, together with being named the No. 1 Summer Travel Destination by WalletHub and profitable Good Housekeeping’s Best Family Travel Award. Tourism generated almost $93 billion in financial affect, supporting 30% of native jobs and contributing $5.6 billion in native and state tax income.
While often called the Theme Park Capital of the World, Orlando can be gaining recognition as a rising middle for enterprise journey and conference. Some of Orlando’s hottest sights drawing the best variety of guests embrace Universal Orlando Resort, Walt Disney World Resort, SeaWorld Orlando, and Disney’s Typhoon Lagoon Water Park.
According to Visit Orlando, town’s development in tourism was fueled by a rise in each day journeys and in a single day stays exterior conventional inns. International tourism noticed even stronger development, up 5.9% from 2023, totaling 6.5 million guests. Canada led worldwide markets with a file 1.29 million guests, a 2.7% enhance and its second consecutive file yr. The U.Ok., Brazil, Mexico, and Colombia accomplished the highest 5 worldwide markets. Notably, journey from Canada, Mexico, and Colombia exceeded pre-pandemic ranges, whereas U.Ok. visits confirmed a gradual 3.5% rise, and Brazil remained secure with a slight 0.2% enhance. The variety of international tourists visiting Orlando now exceeds that of home vacationers, however general figures nonetheless stay under pre-pandemic ranges.
“The people who live in Orlando will benefit the most. The people who work here will benefit because of the countless hundreds of thousands of jobs that are represented within this industry. It creates an opportunity for them to work and grow within their work,” added Jerry Demings, Mayor of Orange County.
While Orlando noticed robust tourism numbers in 2024, that momentum hasn’t totally carried into 2025. Early knowledge reveals an 8% decline in worldwide journey this yr, with the steepest drop coming from Canada. Theme parks like Disney and Universal proceed to attract giant home crowds, serving to to maintain native tourism. However, the decline in worldwide guests, who are likely to spend extra, represents a notable setback for Orlando’s $92.5 billion tourism financial system. With over 30% of native jobs depending on this trade, the dip presents a severe problem for the area.
Additionally, President Donald Trump’s announcement of recent tariffs earlier this yr has raised issues about their potential financial affect, notably on the tourism trade.
According to a February report from the U.S. Travel Association, tariffs on Canada may discourage Canadian vacationers from visiting the United States. The report estimates {that a} 10% drop in Canadian tourism may lead to 2 million fewer visits, $2.1 billion in misplaced spending, and the lack of 14,000 jobs.
READ MORE: Trump Bill funds air journey overhaul, cuts tourism funds
For extra info, please go to:
https://www.universalorlando.com/
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