Peak Design and Fujifilm Launch In-Retailer Expertise for Photographers

Peak Design and Fujifilm have opened Field Lab, an in-store expertise that provides the prospect for photographers to check out Fujifilm pictures tools first-hand, discover Peak Design’s carrying options, and even get Fujifilm tools checked and cleaned by licensed professionals.

Field Lab commenced at the moment, World Photography Day, and can stay open at Peak Design’s New York City store by way of the tip of this 12 months.

“Field Lab transforms Peak Design’s New York City retail space into a creative test kitchen for visual storytellers, offering customers the ability to demo Fujifilm’s latest cameras and seamlessly pair them with Peak Design’s signature straps and bags,” Peak Design and Fujifilm clarify.

At Field Lab, photographers and videographers can get their palms on Fujifilm’s “latest launches,” together with the brand-new Fujifilm X-E5, which PetaPixel describes as providing a lot of the appeal of the X100VI with the flexibility and efficiency of Fujifilm’s high-end X Series cameras.

Every Thursday, from 11 AM to 7 PM, a devoted Fujifilm consultant and educated Peak Design workers might be out there to reply questions on Fujifilm cameras and lenses. Further, Fujifilm technicians might be out there every Thursday at Field Lab to professionally examine and clear as much as 4 Fujifilm objects per customer.

Naturally, on condition that the Field Lab is a Peak Design initiative, the corporate will even be exhibiting off its carry options and demonstrating how its straps, baggage, tripods, and tripods work alongside Fujifilm digital camera tools.

The Peak Design x Fujifilm Field Lab can also be designed to be a gathering area for all of New York City’s artistic group. Throughout the remainder of this 12 months and past, there might be particular occasions, together with artist meetups, networking mixers, print swaps, and workshops.

“We’ve always believed the best gear is the gear you can touch, try, and trust,” says Peak Design’s CEO and founder, Peter Dering. “Partnering with Fujifilm on Field Lab makes this vision even more meaningful and turns the retail experience into a playground where creativity and connection come first.”

“After nearly a decade of working with Peak Design in the U.S., we saw an opportunity to deepen our partnership,” provides Victor Ha, Vice President, Electronic Imaging and Optical Devices Divisions, Fujifilm North America Corporation. “Our audiences share a love for gathering in spaces that blend adventure and creative freedom. The Field Lab is our way of bringing this simple concept to life and we are very excited to see how we can continue to expand and shape it as we move forward.”

There is a Field Lab launch get together at the moment, August 19, with reside demos, hands-on stations, and extra. Field Lab is totally free to take a look at throughout regular Peak Design New York store hours. Demo alternatives are first-come, first-served, and the Clean & Check companies can be found just for Fujifilm merchandise.


Image credit: Peak Design and Fujifilm