Design-first way of life equipment model Hexafun raises Rs 4.5 crore in funding

Hexafun, a design-first way of life equipment model, has raised Rs 4.5 crore in a seed funding spherical led by early-stage investor Prajay Advisors.

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With this contemporary capital, the model is gearing as much as deepen its retail presence, speed up advertising and marketing efforts, and increase its quirky, design-first footprint throughout metro and high-growth cities.

Hexafun can also be launching ‘Insanely Indian’, a culture-forward marketing campaign and assortment that reimagines on a regular basis necessities via the lens of Indian heritage and Gen Z irreverence. The marketing campaign celebrates the chaotic, colourful, and modern methods Indians categorical their identities via style.

Founded in 2021, the model faucets into the era’s rising demand for non-repetitive, contemporary, and unapologetically totally different choices. This has formed the brand new ‘Insanely Indian’ Regional Drop, a mash-up of cultural spice and modern sass.

The Regional Drop is a hyper-local accent assortment drawing inspiration from Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab. The product line contains assertion socks, hankies, tote baggage, coasters, and giftables, all infused with regional aptitude and designed to remodel easy equipment into dialog starters. 

Harshit Singhal, and Manali Sanghvi shared, “For years, we’ve looked outward for style cues-first to the West, then to the East. But there’s a creative uprising happening right here in India. The youth today aren’t just consuming trends-they’re rewriting them. Hexafun was born out of that mindset. This funding isn’t just capital-it’s a catalyst to take our vision further. What’s fascinating about Gen Z is that while they might come off a bit too chill or have an entire emoji language of their own, they’re deeply connected to their roots. They love infusing a dash of culture into their outfits, repping where they come from but with their own spin on it. That spirit is what inspired Insanely Indian, tailored for a generation that believes heritage can be cool.”

Dr. Prakash Mody and Mr. Jayendra Shah, Founders of Prajay Advisors LLP mentioned in a joint assertion – “The rise of Hexafun signals a new era for everyday essentials. What sets them apart is their ability to transform simple items into coveted products through a combination of design, culture, and consumer engagement. Their potential for growth is immense, and we’re excited to be part of the journey.”